The MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications and green marketing.Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.Learn to apply marketing concepts to relationship-building and networked communication.Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.What you'll studyThe compulsory modules aim to build foundational knowledge in marketing and consumer behaviour theories. Students will have the opportunity to gain the following broad skills:Ability to develop independent and critical insights into marketing concepts and digital communications.Ability to critically evaluate approaches to marketing and communication strategies through real world examples.Ability to assess the risks and opportunities for building relationships and consumer communities within the digital landscape.Learn to communicate effectively and with sensitivity to cultural or other relevant contextual factors, within global platforms.