Marketing and Digital Analytics MSc
Queen Mary University of London
Student rating
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( 4.1) View reviews

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Qualification

MSc - Master of Science

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Location

Mile End

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Study mode

Full Time

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Start date

SEP-25

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Duration

1 year

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Qualification

MSc - Master of Science

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Start date

SEP-25

Duration

1 Year

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Qualification

MSc - Master of Science

Location

Mile End

Study mode

Full Time

Start date

SEP-25

Duration

1 year

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Course info

The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.Specialise in ...Read more

The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.

  • Specialise in data analytics and their use in B2B and B2C marketing, and beyond.
  • Examine techniques to measure, track and code human and consumer behaviour.
  • Explore the opportunities and challenges within the Big Data economy.

What you'll study

The core modules aim to build foundational knowledge and skills in marketing and digital economy concepts and theories. Broad skills that will be developed during the course include:

  • Ability to develop independent insights on marketing in the digital economy.
  • Ability to critically evaluate competing approaches and viewpoints, and justify decisions on Big Data and data analytics.
  • Ability to review the use of data and its relevance in different cultural contexts.
  • Knowledge of how to act ethically and with responsibility in terms of data analytics, while paying special attention to data ethics including data privacy, anonymity and governance.

Career paths

Graduates of this course will be well-placed to pursue roles in social media management, marketing campaign management, market research, advertising, SEO, CRM communications, marketing analytics or business analytics.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
91/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
26th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
50th
What students say
V
Vriddhi
08 Jan 25

It has the best exposure..Read more

V
Varun
13 Feb 24

Awsome..Read more

Modules

Module Options
IDP Connect

Entry requirements

A 2:1 or above at undergraduate level in any subject.

Tuition fees

Students living in

Domestic

£15,250 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Students from Other UK

This is the fee you pay if the University is not in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is not in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£33,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£33,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Marketing reviews

Marketing
Marketing
V
Vriddhi
08 Jan 25
Marketing MSc
It has the best exposure...
Read more
V
Varun
13 Feb 24
Marketing MSc
Awsome...
Read more
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How Marketing students rated:

Student rating
( 3.8) 38 reviews
5 star
14%
4 stars
58%
3 stars
21%
2 stars
7%
1 star
0%

How all students rated:

Student rating
( 4.1) 1,192 reviews
5 star
37%
4 stars
44%
3 stars
16%
2 stars
2%
1 star
1%
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Uni info

Queen Mary University of London
Queen Mary University of London , London

Queen Mary University of London (QMUL) is an internationally regarded public research institution based in London....

Student rating
( 4.1) View reviews
CUG ranking
50th
Queen Mary University of London
Mile End Road Tower Hamlets London E1 4NS United Kingdom
Nearest tube station: Mile End  0.2 miles away Nearest train station: Limehouse  0.4 miles away
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