Digital Marketing represents a rapidly growing and technologically-advanced area of business operations. The MSc Digital Marketing programme is designed to prepare you for a career within this cutting-edge and challenging field. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.Learn to develop customer insights from data and use this to deliver successful products, services, and marketing campaigns.Specialise in digital marketing – a key skill for all marketers today.Learn from academics engaged in world-leading digital marketing research.What you'll studyYou will start by learning the basics of marketing, digital marketing and AI in business, before engaging with more specialised topics including digital communications, campaigns and analytics.The programme aims to help students build the following broad skills:Ability to develop independent insights from research and learning.Ability to critically evaluate competing approaches and viewpoints, and justify decisions.Ability to deal with complex and dynamic managerial and business environments.Ability to communicate effectively and with sensitivity to cultural or other relevant contextual factors.Ability to work ethically and with responsibility.AssessmentLearning outcomes are assessed using a mix of coursework, essays, projects, presentations and, in some cases, exams. There will be variation across modules, and some are wholly examined by coursework. Teaching staff will aim to provide students with constructive feedback on assessments.