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MSc - Master of Science
Llandaff Campus
Full Time
JAN
1 year
Select a course option
MSc - Master of Science
Llandaff Campus
Full Time
JAN
1 year
MSc - Master of Science
Llandaff Campus
Full Time
SEP-25
1 year
MSc - Master of Science
Llandaff Campus
Part Time
JAN
2 years
MSc - Master of Science
Llandaff Campus
Part Time
SEP-25
2 years
Select a an exam type
Course Overview
The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.
The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.
Assessment
Assessment on the programme is mixed and will include a variety of formats?.
Employability & Careers
The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas: Advertising/ Communications; Consumer behaviour; Branding; Digital and E marketing; Market Research; Media integration; International Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
Applicants should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.
Students living in
Domestic
£11,000 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£17,600 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£17,600 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
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