Sports Marketing Management - BSc (Hons)

Manchester Metropolitan University

By integrating management theory with practical application, our sports marketing management degree equips you with the knowledge and skills necessary for a successful career in the sport, recreation, and leisure industries. Throughout the programme, you will be encouraged to think creatively and bring your own ideas to tackle real-world business challenges, from running recruitment campaigns and managing events to developing marketing strategies and conducting market research. In your first year, you will explore the fundamentals of the sports marketing industry. During your second year, you will build on these foundations, focusing on enterprise, data collection and analysis, digital skills including AI, and effective decision-making. In your final year, you will apply your learning through end-to-end campaign planning, sponsorship analysis, and professional workplace scenarios, preparing you for the realities of the industry. This course has a foundation year available.

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- Manchester is a world-renowned sporting city. Home to two internationally recognised football clubs and other major sporting venues, the city is a destination for all things sport. *

- Manchester Metropolitan University Institute of Sport brings together sport-related education from across the University to deliver a world-leading curriculum. *

- We have strong links to high profile sports clubs and bodies, such as Manchester City and Manchester United, the English Institute of Sport and Emirates Old Trafford. *

- Enrol on a three-year course and then decide if a placement or overseas study is right for you once you have started your studies. *

- Through activities including internships or volunteering. With our award winning 'Rise at Manchester Met' programme, you can gain extra academic credits towards your degree. *

- Our teaching staff have experience at all levels of sport and work with some of the big organisations in the industry.