Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry dont just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. Youll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.Along the way, youll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, youll be ready to join their ranks in the industry.