Curious about studying Retail Marketing - BA (Hons)at University of Stirling? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Stirling Campus
Full Time
Sep 2027
4 Year
Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic. Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience. Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures. Study abroad opportunities
All organisations operate within a business environment which is not static. Changes are constantly taking place which are largely outside the control of the organisation and which may be evolutionary, revolutionary, or disruptive in nature. These changes and management responses ultimately shape organisational structures, behaviours and performance.
This module seeks to explore some of the challenges facing management. Key functions for all organisations are those of Operations, Marketing, HRM, Finance and ICT. Managers must understand the different demands and constraints associated with the interactions of these different core functions in order to formulate appropriate strategies, gain competitive advantage and manage the satisfied productive workforce.
Marketing is ubiquitous in contemporary society. This module offers an understanding of the key concepts and nuances of Marketing in both theory and practice. In this module you will explore how a Marketing approach can be implemented, and managed, in a range of situations and organisations.
Retailing is one of the largest, most accessible and dynamic sectors of many economies. In the UK retail companies are amongst the largest and most innovative of all businesses and the status of the sector within the economy has grown accordingly. Retailing as a business is also one that most people have experienced in some way, whether as an employee or as a consumer. Working within a framework of constant change, retailing provides a vibrant and exciting subject to study. Retailers are major recruiters of graduate talent to manage retail shops and businesses and to work in specialist retail functions. Important opportunities for graduates are also available in smaller retail businesses.
This module will develop students? knowledge and expertise on how strategically manage products and brands during the climate emergency. In doing this, students will develop a detailed understanding of the sustainable consumer, the causes of over-consumption and how marketing be can be sustainably practiced.
The Retail Strategy and Operations module aims to provide students with an overview of the key retail elements influencing the development of retail strategies and the interaction between consumers and retailers at a store operational level (in bricks and mortar store outlets as well as in online stores). Retail operates within a dynamic environment and strategic and tactical issues will be examined from both an applied as well as from a theoretical perspective, with respect to the consumer/retailer relationship.
For any particular business the patronage of consumers is the key determinant of success or failure. This module examines the process by which buying decisions are made in consumer markets. Various issues and concepts relating to consumer research are explored and critically appraised in terms of their intellectual validity and their managerial significance. The aim of this module is to provide students with the opportunity to develop a theoretical understanding of consumer behaviour in conjunction with the skills to apply this knowledge to practical marketing situations. Students are also provided with tools to develop their critical reading and writing skills, and thereby enhance their capacity for analysis and interpretation of core theoretical concepts and their significance for marketing practice.
The dissertation is the pinnacle of your degree. The module provides you with an opportunity to apply the knowledge and skills you have learned throughout your degree to develop an original research topic of your choosing. The topic can be as contemporary, interesting and imperative as you like. The module will provide knowledge on the entire research process, from inception through to completion. It will cover topic selection, literature reviewing and the necessary research methods and data analysis to undertake independent research with confidence.
Past projects including developing a social media strategy for a comedian attending the Edinburgh Festival, exploring the attitudes of students towards the Stirling University Arts Collection, assessing the demand for a project to regenerate Stirling City Centre and exploring the changing role of independents traders in Dunblane. Futureprojects are likely to be just as eclectic During the pandemic time of 2020/2021, the students worked virtually on consultancy projects in hotel and leisure industries, focusing on the key marketing strategies using digital solutions in uncertain business environments.
Accommodation(Based on the range of costs for a self-catered room in university halls of residence. Includes cost of electricity and wi-fi.)360.20 to 795.48 (Monthly expenditure)
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