MSc Management

University of Salford

This module will cover the core topics within financial and management accounting that are required to be an effective and strategic manager. The module will begin by consider the strategic role and scope of accounting and finance in organisations. You will then examine key approaches to accounting and financial analyses and will learn how to interpret select accounting and financial data to inform management decision making. Consideration will also be given to key trends in the digital environment of finance and their implications for organisations. The module will conclude with an examination of the need for legal compliance and ethical conduct in the reporting of financial performance.

This module focuses on the utilisation of data to drive valuable insights and make informed business decisions. In this module, you will learn about various data analytics techniques, tools, and methodologies to extract meaningful information from large datasets. You will explore the data lifecycle, the use of data analytic tools, and the role they play in contemporary organisations. Through hands-on exercises and real-world case studies, you will develop the skills and knowledge necessary to leverage data effectively and drive strategic business decisions.

This module explores the intersection between digital marketing and the global business landscape. You will gain a deep understanding of how to navigate the complexities of digital marketing in a global context. The module covers external and internal digital marketing analysis, enabling students to evaluate market dynamics, competitor strategies, and internal capabilities to align with firm positioning and ideal customer sets. You will learn digital marketing planning techniques, including goal setting, audience segmentation and resource allocation, providing you with essential skills to gather insights for strategic decision-making. A customer-centric digital marketing strategy will be emphasised to enhance global customer engagement and firm success.

This module explores how organisations’ ethical and responsible leadership can contribute to the pursuit of sustainability and the betterment of society. You will examine ethical decision-making and develop an understanding of the organisational, legal and regulatory constraints upon this. You will also evaluate different approaches to CSR, developing an appreciation of the difference between ‘business and society’ and ‘business in society’. You will go on to explore sustainable production and consumption and how companies can go even further by creating and implementing innovative shared value strategies to achieve breakthrough capitalism.

Following completion of the core modules, you will select one elective module as your final piece of work. - Business Dissertation - Business Internship - Work Placement - Business Consultancy Project - Entrepreneurial Development Project

This module will enable you to synthesise and critically evaluate the role of innovation in growth of the entrepreneurial/ intrapreneurial activities, paying close attention to the opportunities and threats that arise from innovation. The module will look at how you, as a future leader of innovative organisations, can harness innovative culture, while focussing on contemporary issues related to platforms, digital innovation, and disruptive business model. Real business case studies will be utilised as best and worst practice throughout.

Today, almost all businesses are digital businesses: the role of a leader is complex and multi-faceted as digital technology permeates organisations, disrupting existing models while simultaneously creating new opportunities. Stakeholder expectations are changing, the volume of data is growing exponentially, and working practices are being transformed. This module will provide an understanding of the tools and techniques necessary for successfully harnessing, leading, and exploiting transformational and responsible business opportunities in the digital era. It relates classic leadership theory with contemporary research and practice to provide a foundation for embracing strategic thinking and demonstrating leadership and team building skills.

The constantly changing, volatile, uncertain, and ambiguous business environment has raised the need for management to possess strategic leadership qualities. Strategic leadership involves core leadership abilities and qualities such as for example problem solving, creative strategic planning, goal setting and vision-creating, leader influence typologies (ethics resilience), strategy formation, implementation, and monitoring. This module will enable you to gain knowledge of such strategic leadership qualities, skill, and competencies, through engagement with theory, critical thinking & analysis, raising awareness of the practical significance. Sessions will enable self-assessment and self-reflection, encouraging you to understand how to develop your own leadership capabilities within a professional development capacity.

This is an applied module that focuses on practical research methodologies and techniques for conducting research within the workplace and prepares you for your final elective module.

Businesses operate in fast changing economic, social, institutional and technological realities that necessitate adaption and innovation in order to remain competitive. In the current post-Covid era of further volatility & geopolitical turmoil, pressures on businesses have continued to accrue. This environment calls for organisations to be able to develop and implement strategies for transformative change. This module will start by equipping you with a foundation in business strategy, an awareness of basic strategic options available to organisations and an understanding of strategy formulation. You will go on to focus on strategic agility in a VUCA world (volatility, uncertainty, complexity, and ambiguity), implementing agile processes & building resiliency. You will also examine industry-oriented approaches to strategic transformation & work through real world examples of both successful & unsuccessful business transformation cases.