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MSc - Master of Science
Liverpool John Moores University
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
Liverpool John Moores University
Full Time
SEP-25
1 year
MSc - Master of Science
Liverpool John Moores University
Part Time
SEP-25
2 years
Select a an exam type
About this course
The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences.
Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.
As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry.
The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.
It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.
Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.
Assessment
How learning is monitored on your programme
To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme. Assessment techniques vary from module to module to reflect relevant assessment approaches and the key learning points of each topic.
Assessment methods on this programme include: presentations, reports and portfolio assessments. There are no formal examinations.
You will need a good second class honours degree in any relevant discipline.
Students living in
Domestic
£8,765 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£17,750 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£17,750 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
Established in 1823, Liverpool John Moores University (LJMU) is one of the UK's largest and most well-established universities....
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