Curious about studying MMan Marketing Management (integrated masters) including placement year - MManat University of Essex? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Master of Management - MMan / MIM
University of Essex
Full Time
Oct 2026
5 Year
How do today's marketers communicate to global audiences and respect diverse cultural sensitivities? Is it possible for managers to deliver a profitable strategy that is also ethical and sustainable?Our MMan Marketing and Management offers you an integrated Bachelors and Masters degree, allowing you to progress seamlessly from your undergraduate to postgraduate studies within a single course.This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management.At Essex Business School, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.We look beyond the marketing mix to develop your practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.You explore subjects such as:- digital marketing and social media- marketing management- consumer behaviour- brand management- business strategy- organisational behaviour- marketing and communication theoriesIn your first year, you benefit from a general business education, introducing you to accounting, finance and economics, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as you prefer. This will give you the chance to further develop vital employment skills in the areas of research, time management and critical thinking, as well as offering you the opportunity to explore what interests you.Essex Business School is committed to ethical and sustainable business and we are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management, you are part of a movement that seeks to make organisations better places to do business.MMan Marketing and Management can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.
Introduction to Management is a broad-ranging module intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for related modules in subsequent years of your course. Because theoretical explanations, i.e. academic interpretations of what managers do and even of what they say they do, and what managers actually do in real organisations on a day-to-day basis, may differ, we will also draw out some of the connections and disjunctures between management theory and management practice. Our teaching also emphasises the ethics of managing and how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders. The module also looks to explore how AI is being employed by managers and how this is changing the roles and responsibilities of the managers across sectors whilst also creating new risks and challenges.
A key module across all our Business, Management, and Marketing courses Introduction to Marketing sets out the fundamental principles of marketing and covers the core elements of marketing management. The module explores marketing planning; the segmentation, targeting and positioning (STP) process; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment). The module aims to help students develop marketing knowledge and skills that are important for future modules as well as the workplace.
It’s essential that every aspiring entrepreneur, manager and leader understands the basics of accounting and finance. In this introductory module you’ll explore the principles of financial and management accounting; the recording of transactions; the preparation of financial statements and their analysis; the principles of cost accumulation and decision making in businesses; techniques of cost control; the management of working capital; the sources of funding and investment appraisal. You’ll explore the key theories, carry out problem-solving exercises and learn how to apply these within companies.
If you’re looking to start your own business, or to help an existing business to grow, then this module provides the essential knowledge you’ll need. You develop a greater understanding of the various aspects involved in new venture creation and growth, from opportunity identification, evaluation and implementation through to continued growth and management. Using practical exercises, case studies and videos, you learn about the business life cycle from start-up to growth and maturity and explore business development from economic and behavioural perspectives.
This module introduces you to key economic theories and concepts, covering highly topical issues affecting the business world. Using real-life case studies, you explore the key microeconomics principles and concepts that can help to explain why economic activities occur and explore whether it is possible to improve economic situations for society.
At Essex Business School we’re proud of our international community, bringing international expertise into the classroom. In this module you are introduced to the global business environment and how this impacts upon corporations and their decision to operate internationally. You explore the different strategies organisations can adopt when entering international markets and examine aspects of managing multinational corporations, such as marketing, human resource management and global supply chain management.
Introduction to Business Analytics will allow you to develop core knowledge and skills in the domain of business analytics and data science. You’ll focus on different tools and approaches to support data analysis and decision making in business environment. The module is designed to enhance your ability of data analysis to uncover embedded information useful for decision making.Learn how to valuate the potential of data analytics in supporting complex decision making in real-world business environment.
This Professional and Academic Development module helps you build a foundation in core academic skill requirements to further improve the standard of your academic work across all of your first-year modules. This module also introduces you to the themes of career planning, employability skills, and awareness of career paths.
Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.
This module introduces a number of business and management research methods, with a particular focus on entrepreneurship and small business. You explore philosophical research issues, such as selecting appropriate research methods and judging the quality and value of findings. You learn how to write a research proposal and design and plan quantitative and qualitative research. This includes collecting data, analysing findings and presenting results.
This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.
This module will give you a clear understanding of feedback, Dweck`s concept of a `growth mindset`, and how you can use these to improve your studies and career. We want you to have a passion for learning, a willingness to challenge yourself, and an eagerness to learn from mistakes, so this module will help you to understand group work and presentations and to acquire the relevant skills to successfully undertake both. The module also serves as a bridge for your final year, so that students should be able to understand the expectations of the final year and the possible career paths you can take after you graduate, and how you can use summer vacations to get ahead.
The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.
This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave. You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.
Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.
This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.
Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.
This module focuses on the impact of 'digital' on the world of Marketing. You explore the changing nature of business and consumer behaviour, communication, and market research. You will investigate current practical and theoretical issues within Digital Marketing and Social Media. You will study the academic field concerned with marketing and digital media and the challenges and opportunities it affords to marketers, consumers, organisations and society at large. Marketing practices have dramatically changed with the rise of social media, mobile apps and new technological developments in devices, platforms, and applications. We will explore together the rapid evolution of the digital environment presents new opportunities and challenges for marketers.
This module will help you to understand the interests, skills and competencies which are relevant to your future career choices. You will learn how to find the graduate-level roles and career paths available to business students and you will learn about the skills necessary to successfully compete in the graduate labour market after you graduate.
Your dissertation is the culmination of your course where you apply knowledge gained to produce an extended independent piece of work. You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice. Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.
This module introduces the methods of research in the fields of marketing. You explore a variety of quantitative and qualitative methods, using examples and case studies to determine the suitability of different types of research in particular situations. You gain understanding of research ethics and acquire the skills to organise and undertake a research project.
Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.
The module Corporate Branding and Marketing goes beyond the traditional customer and product/service focus of conventional marketing modules. You are introduced to a number of key concepts including corporate identity, corporate culture, corporate image, corporate reputation, and of course corporate brands and how they facilitate our understanding and the management of corporate-level organisational issues and challenges in a multi-stakeholder environment.
Placement Year
4.3
