The MSc Marketing programme is a generalist programme that covers a wide range of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, AI and Big Data in Marketing, and more, providing graduates with a competitive advantage in the job market. Students will also be able to choose from a variety of optional modules covering different aspects of marketing and business.

Study global brands and their roles in creating relationships in a global market.

Learn how to design a range of marketing strategies.

Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.

This programme aims to teach you to:

Identify, analyse and evaluate marketing problems and plan, design, and recommend solution strategies.

Plan and conduct research through independent study.

Develop a sound understanding of contemporary business and organisational contexts.

Apply theories, models and frameworks to aid decision making within organisations.

Apply your knowledge to complex marketing issues, to improve management and marketing practice.

Assessment

You will be assessed using a mixture of formal examinations and coursework in your taught modules.

You will undertake more self-directed work in completing your 10,000-word dissertation.

Career paths

This programme will provide you with a solid foundation to pursue roles in marketing agencies, as well as working in-house at companies across the public and private sectors.