Marketing MSc

Queen Mary University of London

The MSc Marketing programme is a generalist programme that covers a wide range of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, AI and Big Data in Marketing, and more, providing graduates with a competitive advantage in the job market. Students will also be able to choose from a variety of optional modules covering different aspects of marketing and business.Study global brands and their roles in creating relationships in a global market.Learn how to design a range of marketing strategies.Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.What you'll studyThis programme aims to teach you to:Identify, analyse and evaluate marketing problems and plan, design, and recommend solution strategies.Plan and conduct research through independent study.Develop a sound understanding of contemporary business and organisational contexts.Apply theories, models and frameworks to aid decision making within organisations.Apply your knowledge to complex marketing issues, to improve management and marketing practice.