Curious about studying Marketing - BA (Hons)at Bucks New University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
High Wycombe Campus
Full Time
Oct 2026
3 Year
Do you have a flare for identifying, understanding and engaging with an audience? Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment.We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape.This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and BA (Hons) Marketing and Media Communications. This course is also offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.
Why study this subject?Choosing to study marketing at BNU will help you gain a comprehensive understanding of the role of marketing within business. Identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world. Whatever your area of interest, we have you covered. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning.Our industry-experienced academics have specifically designed this marketing course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. They are here to help you develop the marketing expertise needed to succeed in the rapidly changing world of business.With our industry links you will also build a professional network and a portfolio of practical skills to make your mark in the business world.
What will I study?Choosing to study marketing will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world.We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.
What are my career prospects?Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible.Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.
This module will consider the core competencies, intellectual and personal skills needed to become a successful people manager. This includes managing relationships with colleagues, subordinates and customers. You’ll also study key HR elements, development of people and sustainability employability strategies.
Business is an interconnected series of systems, networks and operations that span the globe where it is possible to conduct business at any hour of the day. You’ll learn about the impact and challenges of technology and the growth and benefits of emerging markets.
This module examines the importance of collecting and managing data to facilitate informed business decision making. You’ll study both qualitative and quantitative forms of data collection and use of appropriate software for the analysis and interpretation of data to provide insight into business and management research issues.
Develop your understanding of the purpose of financial accounting information, the structure of main financial statements, and the influence of economic factors on decision-making. You’ll learn about the importance of finance and accounting in the world of business and economics, its value and relationship with the other business functions.
This module will cover fundamental concepts and functions of marketing within a commercial business activity. You’ll explore the marketing planning process: segmentation, targeting and positioning of a brand offering with respect to the competition. You’ll also cover topics including, context, market research and decisions.
Come together as groups and discuss and debate ideas for marketing campaigns. Whether this is a personal goal or applied to a brand or business. Learn how ideas are generated in a marketing agency or advertising team.
Learn the tools, theories and techniques behind advertising and branding campaigns. Learn more about building a successful brand and then growing your brand with advertising. Study previous campaigns and understand why they were successful.
This module will explore the role of a business consultant and the realities of undertaking live projects. You’ll develop skills include working effectively in a team and pitching for business. You’ll be provided with live project briefs from real-life business clients and will relate your skills and knowledge to the requirements of the client.
This module outlines the importance of all the key stages within the marketing planning process, from the audit, through strategic decision making, to the implementation of plans. You’ll study the importance of managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.
Delivering an exceptional customer experience is a challenge which requires skill and in-depth knowledge of customer requirements. You’ll learn to understand and assess customer expectations and develop and deliver activities that meet expectations. It introduces customer experience frameworks, and how to monitor and measure customer satisfaction.
This module will equip you with the necessary tools and knowledge to start your own business venture whether a competitor to Alphabet and Amazon or an SME or as a side-hustle to supplement your income. You will also examine the environmental sustainability, social and ethical aspects of the business venture.
This module aims to develop your knowledge of brands in both theory and practice. You’ll learn branding theories and the contemporary issues shaping practice, especially digital technology and communication channels. Examine brands as seen by the consumer and recognise the relevance and significance of brands for organisations and consumers.
You will build on knowledge gained from levels 4 and 5 marketing modules to develop a deeper understanding of key concepts, theories and contemporary debates in international marketing. This module will enable you to recognise the opportunities, issues and complexities surrounding the international markets and marketing decisions.
You’ll learn about the importance of effective internal and external communications and social marketing alongside studying how marketing communications have evolved. You’ll examine consumer tastes and lifestyles and the impact of these factors and the power of communication as a tool to drives customers' behavioural responses.
You’ll complete a major piece of independent research that will enhance your employability. This module will allow you to examine a contemporary business management issue or address a specific organisational management issue whilst using your time management, professionalism and personal discipline skills.
4.4Bucks New University (BNU) is a student-focused university based in High Wycombe, with over 130 years of educational his...
