Marketing and Spanish - BA (Hons)

University of Stirling

This module consolidates students' knowledge and understanding of modern Spanish and Latin American history, culture and society through literature and cinema, while also developing their proficiency of complex Spanish texts and grammatical structures. The course is intended to provide the basis for further study of Spanish and Latin American culture in advanced Honours option modules.

Marketing is ubiquitous in contemporary society. This module offers an understanding of the key concepts and nuances of Marketing in both theory and practice. In this module you will explore how a Marketing approach can be implemented, and managed, in a range of situations and organisations. Marketing plays a central role in business as it is concerned with the creation and retention of customers. This module will examine how understanding a customer centric approach to Marketing can create competitive advantage in a dynamic business environment.

This module develops students' knowledge and understanding of key themes of contemporary Spain through the study of texts understood in a broad sense (literature, film, photographs, other visual expressions and/or cultural artifacts), while also developing their proficiency of Spanish texts and grammatical structures. The course is intended to provide the basis for further study of Spanish and Latin American culture in advanced Honours option modules.

This module develops students' knowledge and understanding of key themes of contemporary Spain through the study of texts understood in a broad sense (literature, film, photographs, other visual expressions and/or cultural artifacts), while also developing their proficiency of Spanish texts and grammatical structures. The course is intended to provide the basis for further study of Spanish and Latin American culture in advanced Honours option modules.

This module will develop students? knowledge and expertise on how strategically manage products and brands during the climate emergency. In doing this, students will develop a detailed understanding of the sustainable consumer, the causes of over-consumption and how marketing be can be sustainably practiced.

?Delivering value? is the last element of the Marketing exchange process and requires careful consideration of the ways in which productsbrandsservices and experiences are made available to customers and consumers. The distribution channels must ensure that the right products are moved to the right place, at the right time, quality and price. Otherwise, the rest of the Marketing efforts of understanding what the customer wants, creating relevant products and services and promoting those to the target market will come to nothing. It is not surprising that the most successful companies in the world such as Amazon, Zara and Tesco are excelling in this Marketing element which is not a high-profile subject for people outside the industry. The digital age has further increased the challenges in managing distribution channels given the high consumer expectations but has also created opportunities for the companies that understand the importance of this Marketing subject.

The objective of the module is to increase the understanding of the Spanish language and Spanish and Latin American culture. Authentic texts of different genres introduce you to important topics and features of contemporary Spanish and Latin American society, politics and culture. The study of these themes is embedded in the learning of grammatical and discourse elements used for the creation of coherent, formal texts. Introductory materials to life in Spain help you to familiarise yourselves with the country where you will study. Oral classes also enable you to gain more confidence in speaking and to express yourselves formally.

This module provides generic, subject-specific and language-specific (French or Spanish) education on employability and careers skills of relevance to students whose degree involves the study of French or Spanish

During this module you will undertake a compulsory semester spent abroad in a Spanish-speaking country, usually at a partner institution. The general purpose of the period of residence and study abroad is to enable you to develop fluency and familiarity with the language, and some understanding of Spanish or Hispanic life and culture, by means of daily contact with native speakers in a Hispanic environment and by following a course of study in a University. Stirling has a range of partnerships with prestigious universities in Spain, Mexico, Argentina and Chile.

For any particular business the patronage of consumers is the key determinant of success or failure. This module examines the process by which buying decisions are made in consumer markets. Various issues and concepts relating to consumer research are explored and critically appraised in terms of their intellectual validity and their managerial significance. The aim of this module is to provide students with the opportunity to develop a theoretical understanding of consumer behaviour in conjunction with the skills to apply this knowledge to practical marketing situations. Students are also provided with tools to develop their critical reading and writing skills, and thereby enhance their capacity for analysis and interpretation of core theoretical concepts and their significance for marketing practice.

The dissertation is the pinnacle of your degree. The module provides you with an opportunity to apply the knowledge and skills you have learned throughout your degree to develop an original research topic of your choosing. The topic can be as contemporary, interesting and imperative as you like. The module will provide knowledge on the entire research process, from inception through to completion. It will cover topic selection, literature reviewing and the necessary research methods and data analysis to undertake independent research with confidence.

The general aims of the dissertation are to provide students, towards the end of their period of undergraduate study, with an opportunity to show that they have learned how to pursue independent study of an appropriate academic topic. The treatment of the subject must show the ability to find and present evidence, to sustain a reasoned argument and to draw logical and pertinent conclusions. Its main emphases are its academic content, the students? awareness of issues related to their Spanish or Latin American studies, and the techniques of study applied.

This module is designed to prepare students for the dissertation in semester 8. It will focus on the key skills required to devise and develop a research project: using library, archive and IT resources effectively to support research; distinguishing appropriate methodological approaches to research; formulating a research question; writing a proposal; referencing accurately and professionally; and presenting research findings to an audience. It supports students through the process of defining and scoping the dissertation topic which they will research in semester 8.

The module is for students who already have an advanced level of Spanish. Practical language work in Spanish is continued at a progressively more advanced level. You will be expected to reach a high degree of accuracy and fluency in written language work, and to demonstrate comprehension of a variety of registers of written Spanish. There is also an emphasis on writing skills for employability and on translation from Spanish to English. In advanced oral classes you will be expected to demonstrate a fluent command of spoken Spanish idiom in a variety of situations, to present opinions and arguments, and to defend them in discussion.

The course centres on Spanish as a world language. It studies different forms of Spanish which are spoken in Spain and the Latin American countries, studying their historical development and contemporary aspects. The topics may include languages in contact with particular emphasis on Spanish; the historical dialect of Jewish-Spanish; the language attitudes towards and characteristics of the language in Latin America and the United Sates. Students revisit linguistic aspects of the language they learned during their studies and contextualise these in a broader framework of the consciousness about Spanish in the world and language use in general. Oral classes enable students to perfect their proficiency in speaking and to communicate formally.

Past projects including developing a social media strategy for a comedian attending the Edinburgh Festival, exploring the attitudes of students towards the Stirling University Arts Collection, assessing the demand for a project to regenerate Stirling City Centre and exploring the changing role of independents traders in Dunblane. Futureprojects are likely to be just as eclectic. During the pandemic time of 2020/2021, the students worked virtually on consultancy projects in hotel and leisure industries, focusing on the key marketing strategies using digital solutions in uncertain business environments.