Marketing and Psychology - BA (Hons)

University of Stirling

The aim of this 2nd year course is to explorethe biological underpinnings of neurological, neuropsychological and psychological disorders. The course will begin by reviewing the structure and function of the nervous system, and then introduce the biological bases for several common and important clinical disorders of behaviour, cognition, and affect. Classes for this course will include lectures and laboratory practical sessions.

Marketing is ubiquitous in contemporary society. This module offers an understanding of the key concepts and nuances of Marketing in both theory and practice. In this module you will explore how a Marketing approach can be implemented, and managed, in a range of situations and organisations. Marketing plays a central role in business as it is concerned with the creation and retention of customers. This module will examine how understanding a customer centric approach to Marketing can create competitive advantage in a dynamic business environment.

PSYU914 Research Methods will develop your understanding and application of research methods and data analysis in Psychology. Actually, the module aims to make statistics pleasant and easy for everyone. Statistics is easy. Even advanced statistics is easy (and advanced).

This module will develop students? knowledge and expertise on how strategically manage products and brands during the climate emergency. In doing this, students will develop a detailed understanding of the sustainable consumer, the causes of over-consumption and how marketing be can be sustainably practiced.

In this module we will look at human social behaviour from a psychological perspective. Humans are a highly social speciesand our interactions are extremely complex. In this module we will consider how and why this complex sociality evolved, and we will look at the cognitive and physiological mechanisms underlying these behaviours. Taking a comparative perspective, we will consider which aspects of human sociality and communication are unique, and which are shared with other species. In doing this we will look at behaviours including nonverbal communication (such as facial expressions), linguistic communication, and social cognition (such as theory of mind and imitation).

This module focuses on understanding the psychology of physical and mental health. It considers two distinct, but related, areas: clinical and health psychology. Throughout the module, topics are considered and applied in the context of practice by clinical and health psychologists.

The Cognition module provides an overview of what we currently understand about the processes of perception; object, word and face recognition; attention; memory; language; judgement, and consciousness. Students will also have the opportunity to design, conduct and report upon their own group research project. The module therefore aims to teach the subject of human cognition, with particular emphasis on methodological issues, reinforced by experience of original project work.

?Delivering value? is the last element of the Marketing exchange process and requires careful consideration of the ways in which productsbrandsservices and experiences are made available to customers and consumers. The distribution channels must ensure that the right products are moved to the right place, at the right time, quality and price. Otherwise, the rest of the Marketing efforts of understanding what the customer wants, creating relevant products and services and promoting those to the target market will come to nothing. It is not surprising that the most successful companies in the world such as Amazon, Zara and Tesco are excelling in this Marketing element which is not a high-profile subject for people outside the industry. The digital age has further increased the challenges in managing distribution channels given the high consumer expectations but has also created opportunities for the companies that understand the importance of this Marketing subject.

The module will provide an introduction to what we currently understand about typical child development, in particular cognitive development, social development, language acquisition, emotional and moral development. Historic and current knowledge is covered in the lectures. Theoretical learning is complemented by workshops in which students learn how to read and interpret developmental literature critically. Students will have the opportunity to design, conduct and report as study with children in our on-site Kindergarten. This module draws together, theory, research and practical abilities in the field of child development, with particular emphasis on developing practical and research skills for working with typically developed children.

Individual differences are what most people probably consider psychology to be about: what are people like and what makes them that way? Much of it comes under the heading of personality, though there are other important differences between individuals ? in intelligence, in memory ability, in perception etc. It's important to know how to assess such differences reliably, so the practical component of the module is through workshopswhere you will engage with qualitative and quantitative research methods relevant to the developmentand use ofquestionnaire measures.

This module concerns social behaviour and its social and biological underpinnings. The module addresses the complexities of real-world social phenomena (attitudes and behaviour, social influence, emotion, prejudice, helping behaviour, intergroup conflict) and how these phenomena can be studied scientifically (experiments, self-report questionnaires, and naturalistic research). The aim of the module is to use science to understand important aspects of the social world.

For any particular business the patronage of consumers is the key determinant of success or failure. This module examines the process by which buying decisions are made in consumer markets. Various issues and concepts relating to consumer research are explored and critically appraised in terms of their intellectual validity and their managerial significance. The aim of this module is to provide students with the opportunity to develop a theoretical understanding of consumer behaviour in conjunction with the skills to apply this knowledge to practical marketing situations. Students are also provided with tools to develop their critical reading and writing skills, and thereby enhance their capacity for analysis and interpretation of core theoretical concepts and their significance for marketing practice.

The dissertation is the pinnacle of your degree. The module provides you with an opportunity to apply the knowledge and skills you have learned throughout your degree to develop an original research topic of your choosing. The topic can be as contemporary, interesting and imperative as you like. The module will provide knowledge on the entire research process, from inception through to completion. It will cover topic selection, literature reviewing and the necessary research methods and data analysis to undertake independent research with confidence.

In this module, studentswill have the opportunity to provide research assistance (as RAs) in laboratories of members of research staff, provide teaching assistance (tutoring) in other Psychology modules, become a member of the final-year Psychology conference committee, or deliver student-led electives to theirpeers. Throughout these activities, studentswill have the opportunity to develop key transferable employability skills, including teamwork, leadership, communicating, planning, organising, and teaching, as well as experimental design, data collection, and statistical analysis. Upon successful completion of an experiential learning activity, studentswill also be able to reflect on theircollaboration with your peers, the challenges theyencountered and how theyaddressed those, as well as the skills theyacquired. These experiential learning activities are unique, and available to single-honours final-year Psychology students.

Past projects including developing a social media strategy for a comedian attending the Edinburgh Festival, exploring the attitudes of students towards the Stirling University Arts Collection, assessing the demand for a project to regenerate Stirling City Centre and exploring the changing role of independents traders in Dunblane. Futureprojects are likely to be just as eclectic. During the pandemic time of 2020/2021, the students worked virtually on consultancy projects in hotel and leisure industries, focusing on the key marketing strategies using digital solutions in uncertain business environments.

This module offers a number of practical electives that studentscan choose to attend. These electives are intended primarily to give studentsthe opportunity to acquire and practice highly transferrable skills rather than simply acquire knowledge. For example, students will be able to develop skills involved in Psychology research and teaching, such as programming and conducting statistical analysis in R, or designing and preparing to teach theirown student-led elective on a topic of theirinterest, or interviewing researchers on a specific topic and generating a podcast. Class sizes are kept small (< 20students) to facilitate group discussion and cohesiveness.

This module seeks to offer opportunities for the development of key transferable skills, personal attributes and reflective practice, thereby enabling students to become more employable. These skills will be of use in any future career, irrespective of whether or not this is within the field of psychology.

This modulegives students the opportunity to undertake a piece of original research under the supervision of an experienced researcher.Students willcontribute to the design of the research and be expected to execute the study and analyse the data. The final outcome of the process will be a dissertation in the style of a journal article describing the background to the research, the procedure, analysis and conclusions.

This module provides our final year students with an opportunity to apply what they have learned throughout their psychology degree in a work context and to explore potential career paths. The core of this module is a 50 hour work placement with a business, charity, or organisation. The placement is completed between October and April and during this time, students also attend supporting workshops designed to help them develop transferrable skills, confidence, and knowledge of the job market for psychology graduates.

This module hosts a broad range of electives that studentscan choose to attend. Each elective covers a particular research topic in Psychology at an advanced level. Topics pertain (but are not limited) to Comparative, Developmental, Health, Cognitive Psychology, Psycholinguistics, Neuroscience, and Neuropsychology. Taught electives are short courses that typically comprise 6 class meetings. The classes are small seminar discussion groups. In these electives, studentswill be able to demonstrate a basic understanding of the topic area, of the processes involved in generating new research in that topic area and a critical understanding of the strengths and weaknesses of that research. Studentswill also develop key transferable skills, including literature research, critical thinking, oral and written communication.

This module hosts a broad range of electives that studentscan choose to attend. Each elective covers a particular research topic in Psychology at an advanced level. Topics pertain (but are not limited) to Comparative, Developmental, Health, Cognitive Psychology, Psycholinguistics, Neuroscience, and Neuropsychology. Traditional electives are short courses that typically comprise 6 class meetings. The classes are small seminar discussion groups. In these electives, studentswill be able to demonstrate a basic understanding of the topic area, of the processes involved in generating new research in that topic area and a critical understanding of the strengths and weaknesses of that research. Studentswill develop key transferable skills, including literature research, critical thinking, oral and written communication.