Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.BA (Hons) Marketing and Advertising aims to develop graduates who have an understanding of these key functions in business and society, and to be equipped for roles across the full spectrum of an ever-evolving marketing industry, from insight through to action, and for both client and agency side. To achieve this, students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives, and to be creative, confident problem solvers, while gaining business acumen and additional skills in persuasive communication, presentations, and teamwork.