Marketing and Advertising - BA (Hons)

University of Lincoln

Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver impactful campaigns are in high demand. If you're interested in how brands capture attention, influence consumer behaviour, and build lasting connections with audiences, the BA (Hons) Marketing and Advertising at the University of Lincoln can help you develop the expertise to succeed. Combining marketing theory with real-world application, the course explores how to understand audiences, build brands, develop creative campaigns, and measure their effectiveness across multiple channels. Through industry-informed projects, guest speakers, and opportunities to engage with real business challenges, you'll gain valuable practical experience from the start of your studies. Accredited by the Chartered Institute of Marketing (CIM), the programme also offers the opportunity to gain an additional professional qualification alongside your degree, helping you graduate with the confidence, knowledge, and competitive edge to thrive in the marketing and advertising industry.