Advertising is a career built on the power of your imagination and your ability to make people listen to, and care about, what you have to say. On this course you'll learn how to develop original ideas and bring them to life in the most compelling way while using your creativity and communication skills to change the way people think.We'll explore conceptual thinking, copywriting, art direction, and the different types of media a professional advertising creative will need to know, as well as helping you present your ideas effectively and persuasively. The course has close relationships with advertising agencies and brands around the world, so you'll also get to practise your skills with briefs from real clients.This programme is also available with an Arts Foundation Year, which can provide an alternative route of entry on to the full degree programme.Throughout a career-focused curriculum, students can develop the professional skills and knowledge and the digital literacy and teamworking abilities to produce original ideas through high-level creative thinking. Students can embrace the various creative advertising roles required throughout a wide range of advertising projects, working in collaborative teams.Tutor-led, student-led, and independent learning sessions are at the core of our teaching approach. The learning experience encourages students to push their creative thinking so that they embrace learning through failed ideas and concepts, as this is the path to innovative and original project solutions. This is alongside students learning to respond to advertising briefs which require a sound grasp of commercial communications, and the ability to identify and reach defined audiences.Through extensive practice in the studio, students can develop their strategic, conceptual, copywriting, planning, pitching, and creative problem-solving skills. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different communication channels.The programme utilises a dynamic mix of delivery methods to make for an enriched and engaged student experience. Up-to-date digital blended teaching methods are used to support an education that reflects the current landscape.