On this course you will gain the optimum balance of marketing theory and practice, including academic enquiry and practising the transferrable skills that are valued by large global corporations, small businesses and the public sector. By the end of the course you will have in-depth knowledge of consumer behaviour, global branding, digital marketing, data analytics, innovation, strategy development, campaign management and more. By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, and equip you with the practical skills that are essential for developing a career in this field. During the course, as well as learning a range of key marketing skills, you may choose the module Business Impact and Practice, to engage in real-life marketing consultancy agreed between you, a client, and tutors at QMU. This ‘real world’ practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action. This is also designed to build your confidence and your ability to reflect on both your past actions and future direction, as well as develop your networking skills.