Curious about studying Film & Media and Marketing - BA (Hons)at University of Stirling? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Stirling Campus
Full Time
Sep 2027
4 Year
Bringing together theory and practice, our Film and Media course draws from the University of Stirling’s legacy as a pioneer in Film and Media research and teaching. This course not only ensures you’re well-versed in theoretical and critical aspects of the subject area, but also have the opportunity to become fully trained in practicalities such as audio production, video editing, screenwriting and more. Our emphasis on all-round training means you’ll graduate ready to follow in the footsteps of previous Stirling students who have forged successful careers in a range of media roles – from broadcasting and publishing, to advertising and public relations. Adding flexibility to your studies, you can combine Film and Media with a wide range of other courses, and tailor your degree to match your unique interests and ambitions.
Every day we are surrounded by media. There are now more ways to watch television than ever before, and popular films continue to be part of casual conversation and serious debate. We have access to almost limitless sources of news and are bombarded by advertising images in public and private settings, but also have increased means to discuss and contest these messages. In all these cases, the images and messages we encounter are the product of complex industries. In order to understand how media practices are changing, we need to look at their underlying structures, including funding, regulation, work, and equalities. This module provides students with the tools and theoretical underpinnings needed to analyse a diverse range of media content in greater depth by understanding its foundations and contexts.
Organisations are entities made up of different elements which are interconnected with the external environment. This environment includes a diverse range of influences e.g. economic, demographic, social, political, legal, technological etc. which impact business activity in a variety of ways. This module is designed to provide a foundation for Stirling Management School students to better understand the ways in which the external business environment both evolves and affects the process of transformation (from input to output to consumption) and explores how resources are managed and developed.
As the second foundation module in your first year, this module seeks to explore some of the challenges facing management. Key functions for all organisations are those of Operations, Marketing, HRM, Finance and ICT. Managers must understand the different demands and constraints associated with the interactions of these different core functions in order to formulate appropriate strategies, gain competitive advantage and manage the satisfied productive workforce.
This moduleequipsyouwith fundamental skills in the textual analysis of film and television. Through screenings,teaching and discussions, youare introduced to the key elements of form and style and provided with a range of techniques to study them in more detail. These skills will continue be useful in later modules when combined with other approaches to studying film and television. Although this module does not contain any practical elements, students interested in production may benefit from the module?semphasis on the close study of technique.
It is now often suggested that we are living in an age of ?convergent media? ? that is to say, media that bring users, content, technologies and experiences together in new and interesting ways in the digital realm. This module is about how networked digital media bring together people and ideas, texts and images, and technologies and industries in new ways. In FMSU9A4, we will explore such topics as interpersonal communication on social media, the relationships between media technologies and cultural change, and audiences as creative producers. We will discuss how media audiences are accessing, creating, editing, organising, sharing and collaborating on media in new ways. Most of you will already be familiar with many of these practices. This module will engage the concepts that underpin such practices and we will test these concepts by doing some of these things as part of our assignments, experimenting with a range of online media tools to bring theory and practice together. You should not think of this course as a series of separate topics, but should instead be alert to connections and continuities between weeks ? as you progress through the semester, compare and contrast, and try to make connections between ideas.
Fundamentals of Marketing aims to give students an understanding of the foundations of Marketing, how a Marketing approach can be implemented and managed in a range of situations and organisations.
Reading Film and Television builds on skills in close analysis learned on The Moving Image, introducing key theoretical approaches to films and television programmes through weekly screenings and readings.
There is now almost complete consensus across national governments that urgent, persistent and transformative changes are required to our economic systems if we are keep global warming to below 2 degrees centigrade. As consumer demands directly and indirectly lead to the majority of the emissions causing climate change, organisations are facing increased market, legal and ethical pressures to change how they practicing marketing and to change how their products and services are developed, produced and delivered. The module is designed to ensure students are equipped to meet these challenges and understand how to practice Sustainable Marketing
If you want to create, share, or analyse media content, you need to consider who isengaging with it, how and why. Thismoduleputs the audience in the spotlight and looks at different approaches to media use as a social phenomenon undergoing significant transformations.Understanding the relationship between producers, media texts, and audiences is essential for those creating, circulating, and consuming media. But what makes people into an identifiable audience, and how can we find out about their/our experience? In this module we will be looking at different ways of thinking about the audience and at how researchers have tried to find out what and how audiences of different kinds think and act.
This module will help students understand the fundamental role of marketing channels and supply chains to the success of modern organisations in the digital age. Before the purchase and the consumption of products, those must become available to customers. A chain of organisations has to be organised and a number of logistics elements has to be managed in order to make this happen. The module aims to develop understanding and awareness of the complexities and challenges faced by retailers and their support organisations in managing supply chains and the logistics elements in the Digital Age. In addition, the module highlights the fact that companies can not stand alone in channels but they need to work together to form effective and efficient supply chains so that the products are moved to the right place, at the right time, at the right quality and the right price.
The aim of this module is to provide students with the opportunity to develop a theoretical understanding of consumer behaviour in conjunction with the skills to apply this knowledge to practical marketing situations. We also aim to develop your critical reading and writing skills. This will dramatically enhance your capacity for analysis and interpretation of consumer motivation, and the practices that facilitate meaningful consumer-brand relationships.
In this year, Students will study only optional modules.
The dissertation requires you to apply your knowledge and skills to the design and implementation of an original research topic in your chosen field of study. This will first require the analysis, critique, and synthesis of peer reviewed literature to identify a contemporary research gap. This will follow with the development of a research design and the collection of data via fieldwork. Your chosen area of research will represent the culmination of your degree. This work will address a particular issue that you have identified as being worthy of study (with approval by academic staff).
Enrolment in this module is a formal requirement for students undertaking Honours dissertations in Film and Media or Art and Design. Students will have already studied a number of research methods and processes in preparation to undertake the practicalities of dissertation research and writing during the Researching Media and Culture module (FMSU9A7) in Semester 7. During that module, which is a pre-requisite for the dissertation, you will have developed a proposal for a project that forms the basis for the dissertation. In this module, you will work independently on your project with the support and guidance of a supervisor.
Documentary Production is a dissertation level practical production module. Students work in groups to create short video or audio documentaries to a high technical and editorial standard. Work produced on this module has gone on to win national awards on several occasions.
This double-weighted core module is designed to build upon the work of the previous six semesters and to prepare you for the final semester to follow. Specific preparation for your final semester will involve a programme of lectures to guide formulation of your dissertation research proposal and will be delivered as an integral but discrete and free-standing part of M7. (Full details of this dissertation component are provided in a supplementary MKT9M8 Marketing Dissertation hand out and Succeed). This integration has been designed to lay a solid foundation in both group and individual research skills that should also promote the prospects of your future career using marketing.
A dissertation is an original piece of research that aims tomake a contributionto the field. Unlike an essay, in which you will probably be responding to existing positions on a topic set by your lecturer, a dissertation is an opportunity for you to conceive, design and carry out an original research project.The module is delivered by supervision. At the beginning of the process of developing your screenwriting project, you will be assigned a supervisor, whose supervision experience and research specialism best fits your proposal. The supervisor?s role is to ensure that your project is manageable, to monitor your progress, to provide feedback on work in progress, and to provide academic guidance and support. A Screenwriting dissertation is rather different to other ways of learning that you will have previously encountered during your degree programme as your workload is much more self-directed and self-motivated,
Accommodation(Based on the range of costs for a self-catered room in university halls of residence. Includes cost of electricity and wi-fi.)360.20 to 795.48 (Monthly expenditure)
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