Curious about studying Creative Advertising - BA (Hons)at Bucks New University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
High Wycombe Campus
Full Time
Oct 2026
3 Year
Are you seeking a career where you are actively encouraged to break the rules, ask why, and explore even the most outlandish ideas? If so, a role in Creative Advertisement could be the right path for you. Your curious mind will find a home from home on this course. You’ll learn how to channel your way with words or your unique art directional style to solve live briefs and create compelling campaigns.
Why Study BA (Hons) Creative Advertising at BNU?Industry Connections
The Creative Advertising degree is widely recognised by the sector with a reputation built up over twenty-five years collaborating with agencies, it is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits, industry-focused modules and work experience in the second and third years.We also often have our army of alumni students, the BNU Mafia as they are affectionately known, constantly return to give tutorials, workshops, mentoring, advice, placements, internships and jobs.Led by a dedicated and experienced course team, made up of tutors with decades of advertising experience, you’ll benefit from their industry knowledge and the industry links they bring to the course.
Mentorship and PlacementsBenefit from our mentor scheme, MyMentor, where, every 3rd year gets a working mentor, usually a BNU alumni, who are currently employed in a top agency. They are tailored to each student’s chosen creative discipline, copywriter, art director, creative team, planning, or digital. They will work with you to help shape your book, teach you interview techniques to use, and how to negotiate agency networking.During your time studying Creative Advertising at BNU, you could have the opportunity to gain placements, internships and even jobs. Majority of our students will have either of had at least one placement or an internship lined up upon graduation.
FacilitiesThe advertising course is located within the School of Art, Design and Performance, giving you access to a community of creative learners and diverse resources to help you achieve your creative outcomes. These include:Mac Suites with Adobe Creative Cloudlaser cutting and 3D printing workshopsprintmaking workshopsphotography studiosediting and production facilities (including green screen)And library.
What will I study?Advertising is a global business, with new creative ideas being constantly in demand. Meaning there is a flow of opportunities for fresh talent. On this creative advertising course, we have a reputation for nurturing creative individuals able to think on their feet and adapt to an industry in a constant state of change. You’ll join a community of intuitive thinkers who look at everything, challenge boundaries and invent innovative and engaging solutions to advertising problems.The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. We’ll encourage you to experiment and push your ideas and concepts, and gain in confidence when taking risks. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is an important part of the creative process.You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. Above all you will be able to create engaging and compelling campaigns.This course is also offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.
This module will introduce you to a range of creative skills taught in the Red Shed Workshops, as well as through Adobe technologies. These are skills you will use throughout your time at BNU and into industry. You'll develop a range of approaches and develop executions that communicate across a range of media to reach a defined audience. You will be able to evaluate the specific skills you are learning and contextualise the appropriateness of each through creative briefs, as you start to hone your creative and communication skills.
The Pitch module continues the learner’s introduction to the core subject area of the course. The module comprises a big project, pitching for a piece of business in a real-world competitive situation, based on a brief from an actual agency.
On this module you’ll experience creative opportunities within advertising, with sometimes first-time experiences. The module comprises a series of projects, based on key subjects covered such as the ad agency, creative advertising, strategic thinking, creating ‘big ideas’ that cross over the disciplines of advertising and design.
This module provides the basis for establishing key methods of working which are fundamental to a conceptual and creative course. Its key purpose is to change the way you approach to solving problems and idea generation, through a series of diverse activities.
This interdisciplinary theory-based module introduces students to the skills and perspectives needed to research, analyse, speak and write about images, objects and designed spaces. It familiarises you with historical and contemporary topics and issues, alongside the development of skills in research, critical analysis and communication, and interpretive strategies appropriate to studio-based art & design disciplines.
On this module you’ll be presented with key global debates which impact our lives and could influence your creative practice and positions as creatives in ever-changing professional industries. Through research and critical reflection, you’ll explore these issues which may be related to sustainability, politics and other ecological or socio- economic factors, and respond to them creatively using your chosen discipline-specific practice.
This module will cover core advertising communication skillsets and builds on the conceptual thinking and problem solving developed in Level 4. It will allow you to practice and develop the wide range of relevant and collaborative skills necessary to not just create an idea, but to fully realise it.
This module will help you understand industry’s digital expectations as well as develop your ability to produce persuasive creative ideas in digital media, teaching you valuable employability skills, including content writing and digital technical skills, through engagement with digital, industry led workshops, briefs and presentations. It will also develop critical understanding of current debates surrounding advances in new media and digital technology.
Fast Moving Consumer Goods are the category of products that are on the shopping list of millions of consumers to buy every day from their local supermarket.These types of brands need a unique, hardworking advertising approach that is flexible, able to fit into suitable campaigns and which speaks directly to the consumer about their daily life needs.This module will explore this important side of advertising through a series of workshops, presentations, and masterclasses, to provide you with the knowledge to create advertising campaigns for these bread-and-butter products.
This industry focused module helps you better understand the creative standards needed to work in a contemporary design and communications industry and encourages a wider appreciation and understanding of the creative sector, and its social and ethical responsibility.
Drawing on the knowledge, understanding and skills acquired at Level-4, this module offers a more focused and critical approach to issues and concerns surrounding visual and material culture, and contemporary art & design practice.
The FMP prepares you for your chosen career paths, either academic or professional, and demonstrates your most mature achievements about your long-term objectives as part of a creative team, single creative or creative hybrid, within your chosen specialism - creative hybrid, art director, copywriter or planner.
The module is designed to extend and embed your understanding of creative problem solving in a professional environment and to behave in a professional manner, to enhance your employability chances.
The Agency module will build on the skills and knowledge gained in level 5, you’ll create a body of work incorporating conceptual work, art direction and copywriting to a level that reflects both course and industry standards, answering briefs received directly from industry.
The Level 6 Contextual and Historical Studies Dissertation is a distinguishing feature of a BA (Hons) studio-based discipline. The dissertation is a response to your emerging, subject specific interests and a chance to showcase your academic and communication skills in your chosen format.
The aim of this module is for you to complete a proposal for your final major project, evidencing how it will be developed in response to substantial research on the sector and reflection on your previous practical outcomes.
4.4Bucks New University (BNU) is a student-focused university based in High Wycombe, with over 130 years of educational his...
