Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.Discover what it takes to do business on a global scale. You’ll understand how commerce works and how to market effectively by predicting customer behaviour.As part of this course, you’ll: Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseasLearn how to understand the thought processes behind every consumer purchaseDevelop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environmentAnalyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performanceExplore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice