Curious about studying Business Management with Marketing - BA (Hons)at Leeds Beckett University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
City CampusC
Part Time
Sep 2027
6.0 Year
Ready to think like a marketer and make confident business decisions? This business management and marketing degree equips you with the skills to design impactful campaigns, understand consumer behaviour, and tackle real industry challenges. From ethical and sustainable marketing to digital innovation and global business issues, you’ll be prepared to thrive in fast-moving and competitive business environments. As part of this degree in business management and marketing, you’ll: * Explore marketing ethics, corporate social responsibility, and cultural differences across international markets, boosting your employability in the UK and abroad * Understand what drives consumer choices and how businesses influence buying decisions * Create sustainable, data-driven marketing plans that help brands stand out * Analyse how complex global, political, economic, and social issues affect business decisions * Apply marketing theories and models to real-world business scenarios * Build a strong multifaceted foundation in finance, economics, accounting, and people management * Gain hands-on experience through workshops, live projects, and practical assessments designed to build your confidence and employability
Find out moreTry before you apply
\ Leeds Beckett University has partnered with Springpod to bring you immersive subject spotlight videos, giving you a taste of university study before you apply. In this spotlight, you'll explore how smart technologies are transforming business and everyday life with insights from Leeds Business School experts Dr Sukky Jassi, Dr Esther Pugh, and Alistair MacAuley.
Gain specialist experience\ What would you do if a competitor undercut your product or demand dropped in a key market? This course gives you the tools to tackle real-life marketing challenges. Test your decision-making in our business simulation suite, take part in workshops, and start building your professional network while you study.
Industry expertise\ Learn from teaching staff with real-world experience and close ties to the business community.
Professional recognition\ This course aligns with Chartered Institute of Marketing (CIM) standards, meaning you’ll gain specialised knowledge and skills recognised by employers worldwide. You’ll gain exemptions from certain assessments if you decide to pursue professional qualification.
The Hatchery: support for entrepreneursGot a business idea? Thinking about self-employment or launching a social enterprise? As a Leeds Business School student, you'll have access to the Hatchery, our dedicated enterprise hub. Through enterprise education and specialist support from the Centre for Entrepreneurship and Knowledge Exchange, you'll benefit from: * A creative co-working space * Mentoring from experienced advisors * Networking events and a vibrant student community * Help to turn ideas into exciting, sustainable ventures
Why study the BA Business Management with Marketing course at Leeds Beckett University?* Learn in professional standard facilities that mirror real business environments - 93% of students on BA (Hons) Business Management with Marketing were positive about the availability of specialist facilities\* * Strong graduate outcomes - 92.3% of graduates in work or further study 15 months after graduation\* \* * Test and refine your marketing and decision-making skills in our business simulation suite * Learn from a team combining academic expertise with strong industry connections * Study on a CIM-accredited course designed with employer needs in mind \*National Student Survey 2026 \*Percentage of respondents from this course, HESA Graduate Outcomes 22-23
Optional modules may also be available for this course.
Gain an awareness of the economic environment that modern businesses operate in. This module will give you an understanding of the principle economic perspectives and theories relating to the operation of the global economy. You'll study important worldwide macro-economic issues as you investigate key global markets, economies, and challenges. Optional modules may also be available for this course.
Become familiar with key marketing principles and appreciate how contemporary marketing concepts are used by organisations. You’ll gain an insight into modern marketing challenges and the consequences for organisations if they fail to become customer orientated. This module will help you develop your skills to analyse business environments and successfully apply appropriate marketing mixes and strategies to achieve organisational goals. You’ll learn how to set your organisation apart from others and build a loyal customer base. Optional modules may also be available for this course.
Examine how managers can understand and use different financial information to make informed decisions. You'll consider how different shareholders can use financial statements as a means of assessing a firm's performance. To solidify your understanding, you'll gather and analyse information from published annual accounts of a Public Limited Company, identifying its financial position and main policies. By the end of the module, you'll be able to effectively use and recommend accounting techniques and tools to evaluate investment opportunities. Optional modules may also be available for this course.
The bond and evolution of data, analytics, and commercial application has rapidly changed the way in which businesses operate. This includes the way they make money, sell services and products, measure success, invest in sustainable people and business practices and the ethical impact decisions have on society. This module will introduce you to the technical terminology needed to understand and confidently explore business data, analytics, and tools. You'll explore the wider context of business information, data types and characteristics, the role of the Internet of Things (IoT), big data and the impact on individuals and society. You'll also understand how to use digital tools practically to produce an accurate narrative of findings. Optional modules may also be available for this course.
Get stuck into the people side of business. Studying four main themes, you'll cover: motivation, management, leadership and teams. You'll look at these within the context of culture, political environment, global working and intercultural competence. Not only will you gain a strong understanding of leadership and managing people, but you'll also become a critical thinker able to articulate the skills you can offer future employers. Optional modules may also be available for this course.
Gain a detailed insight into the fascinating world of marketing. You'll explore a variety of concepts, models and theories concerned with marketing, as well as relating them to the profession and reality of marketing in practice. As part of this module, you'll learn to assess the impact of stakeholders and analyse developments within a given marketplace. You'll understand how and why organisations conduct market research, analyse customer behaviour and identify and assess challenges in the data collection process. Ultimately, you'll be able to identify and evaluate marketing opportunities within the internal and external environment. Optional modules may also be available for this course.
Understand the structure of business finance and its application to the decision-making processes in organisations. This module aims to give you a general grounding in the role of financial management within a business. We'll examine the theoretical concepts that underpin the modern approaches that businesses take towards finance and look at key financial management decisions. Studying both internal and external sources of business finance, you'll learn how to address financing decisions and raise capital. Throughout the module, you'll also develop your intellectual, academic, communication and problem-solving skills. Optional modules may also be available for this course.
Examine complex businesses and organisations to determine how its operations and supply chain produce competitive advantage and improve performance. You'll use a range of real-life scenarios along with qualitative and quantitative data to understand, apply and analyse concepts and principles from the field. Optional modules may also be available for this course.
Learn to apply the broad concepts, principles and theories of marketing to the planning process, such as the creation of a product or service for a defined target market. You'll be well equipped to develop marketing plans through the application of marketing principles. This module reflects the highly competitive and increasingly global environment, along with the need to embed sustainability, using a diverse range of examples. Upon completion, you'll recognise the strategic importance of market planning and have the key skills to prepare sustainable marketing plans. Optional modules may also be available for this course.
Understand the nature of managerial decision making and its complexities including the tensions between ethics and cost effectiveness. You'll explore the role of cognition, perception and motivation in decision making, as well as the negotiation skills essential in effective decision making. You'll engage with both theory and practice as you learn the foundations for making team decisions and reaching a collective agreement. Optional modules may also be available for this course.
Explore the leadership skills and competencies required for managers in a global environment. This module focuses on managerial employability and how you can gain the expertise to get to where you need to be. We'll equip you with competences relating to job search, application and selection, as well as an understanding of your individual 'personal brand'. You'll also develop a strong self-awareness and the confidence to maximise your employability upon graduation. Optional modules may also be available for this course.
Explore the importance of ethical business decision-making. On this module, you'll take a case-based approach to enhance your existing knowledge of business operations, gaining a critical insight into building an ethical and sustainable business. You'll look at how the governance of firms should be organised and how to consider stakeholders when developing approaches to the social responsibility of businesses. After studying this module, you'll have the ability to critically identify, appraise and make recommendations around the ethical and responsibility impacts of business decisions in a range of settings. Optional modules may also be available for this course.
Gain a critical understanding of organisations as a whole. We'll consider topics such as the business environment, strategic capabilities and purpose of organisations, and the importance of culture as a driver of strategy. You'll learn to distinguish between business and corporate levels of strategy, and the dilemmas that come with innovation, mergers and internationalism. Throughout the module, you'll develop the skills, knowledge and understanding to critically analyse, benchmark and evaluate any organisation from a strategic perspective. Upon completion, you'll be able to contribute to the strategies of any organisation by working with complex real-life business problems. Optional modules may also be available for this course.
Strategic marketing allows organisations to understand dynamic markets, build a competitive advantage and maximise opportunities for growth and value building. You'll evaluate strategic marketing activities and develop an awareness of strategic aspects of marketing as well as major aspects of the planning and control of marketing operations. By analysing the marketing environment using relevant strategic marketing tools and theories, you'll learn to make appropriate recommendations. By the end of the module, you'll be able to propose innovative solutions to organisational problems through strategic marketing. Optional modules may also be available for this course.
Leaders spend significant amounts of time managing the human resource needs of their staff and aligning this strategically with an organisation's requirements. In this module, you'll learn how the approaches to leadership and behaviour of leaders are considered as they strive to support staff needs in fast-changing environments. Together, we'll evaluate the role of leadership practice in the implementation of strategic human resource management in organisations. We'll also consider the impact of this on those being managed and on organisational outcomes. Optional modules may also be available for this course.
Placement Year
This course offers the opportunity to take a ‘placement’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree and will extend the length of your course by an additional year. Students who choose the placement route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
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