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MA - Master of Arts
Bangor University
Full Time
JAN
1 year
Select a course option
MA - Master of Arts
Bangor University
Full Time
JAN
1 year
Select a an exam type
About This Course
This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.
Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.
An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.
What will you study on this course?
This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
A 2.ii undergraduate degree, or equivalent, in a relevant subject (e.g. Business, Management, Finance). Applicants with equivalent professional qualifications and/or relevant practical experience and applications from working professionals with non-graduate qualifications will be considered on an individual basis.
Students living in
Domestic
£10,500 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£19,500 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£19,500 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
Bangor University offers an exceptional experience set amidst the captivating landscapes of North Wales, where courses spanning the...