To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively.With this business and marketing degree, you’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology. As well as this you'll learn about the key issues in business today – from sustainable development to ethics in a global environment.It’s a course that’s designed to help you prepare for the workplace, so we don’t limit your learning to the classroom or lecture theatre. Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience. You will also have the option of spending a year on a placement, building on your skills in a professional environment.As such, you’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix. Whether you see yourself running a start-up, getting onto the fast-track to senior management or making waves in an agency environment, our BA (Hons) Business and Marketing can help you pave the way.