Curious about studying Visitor Attraction and Resort Management - BA (Hons)at University of Staffordshire? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
University of Staffordshire London
Full Time
Sep 2026
3 Year
Get into the booming travel and tourism industry through our unique degree partnership with one of Britain’s most popular attractions. For our BA (Hons) in Visitor Attraction and Resort Management, you’ll gain an amazing insight into how Alton Towers Resort operates as a business. Britain’s travel and tourism industry is worth more than £100 billion and covers everything from hospitality and the accommodation sector to cruises and even space travel. It also includes specialist areas such as marketing, HR and understanding consumer behaviour. You will spend a total of 250 hours on paid work placements in your first and second year, either at the Staffordshire-based theme park or at another tourism venue of your choice. This will put your studies into a real-life context – and you’ll even graduate on a rollercoaster! There will also be guest speakers from industry, study visits and innovative assessments such as blogs, newspaper articles, business plans and mystery shopper-style evaluations. The degree – the first of its kind in the UK – will prepare you for a wide range of exciting careers linked to the visitor economy. On successful completion of study, we will issue the following award: BA (Hons) Visitor Attraction and Resort Management
During this module you will begin to think on behalf of the visitor and as a manager. After completion will have a greater understanding of events and conference industry including the complexities of all aspects of the event planning process from conception and delivery through to evaluation. Altogether it will give you the confidence to stand out as a candidate with the transferable business skills benefiting you throughout your career.
The UN World Tourism Organization (UNWTO) has identified that the industry has had continued growth and diversification to become one of the fastest-growing industries worldwide since COVID.¿Hospitality and Hotel Management is a key contributor to the industry and being one of the most changing sectors, it is key that students have the knowledge and understanding to take forward into real-life work practices. Taking this onboard, studying this module will give you an insight in to the ever changing Hospitality and Hotel Management industry looking at concepts and theories whilst being able to put these in to practice on your placement and seeing them at industry level.
Customer Satisfaction and service excellence is what we strive for in the visitor economy. The main focus of the module is on developing an understanding of leading and emerging issues in customer service management in visitor attractions and resorts. It will encourage debate from a range of contemporary perspectives and is designed to allow you to consider regional, national and international perspectives. Assessments are practical in nature and will place you at the beating of quality management!!!
This module requires completion of a minimum of 100 hours for a visitor attraction during the first year of your course. This is your opportunity to bring module knowledge and understanding to life, in an industry context, applying what you have learnt to your placement on resort.
This module aims to develop key skills in Scholarship, Research, Technology and Creativity to aid students with their academic studies. Using contemporary tourism, hospitality and event themes as a basis, students will develop oral, debating, academic writing, research skills and technology enhanced learning, in the context of a higher education environment. The module will equip students with a complete toolkit of academic, personal and professional skills laying the foundation for successful academic study across all modules and on which students can build upon each successive year of study.
A businesses success is based on the knowledge and understanding of the environment that they are in. As an aspiring manager of the future, you will research the global marketplace focusing on the visitor attractions environment. You will consider the political, economic, social, legal and environmental framework within which businesses operate and apply this to the ever changing and dynamic industry.
In this module students take on the role of a business entrepreneur. The students will be pushed to fully explore the skills and abilities to be able to manage their creative, teamwork, passion and problem-solving skills. Students will cover all areas of setting up a new business, from concept ideas, straight through to opening season. Students will work in teams to present their business idea and produce a feasibility report.
You will learn cost accounting for decision and control: Throughout the module you will be introduced to accounting and finance terminology and appreciate your role in yield and revenue management including the aim and strategies of pricing.
Marketing and communication strategies contribute towards the growth of a visitor attraction/ visitor attraction destination. The module is an opportunity to develop marketing and digital communication skills and knowledge to develop an effective marketing plan for a visitor attraction within a UK destination. The module will consist of face-to-face interactive delivery, practical workshops, guest speakers and visits.
This module requires completion of a minimum of 100 hours at a visitor attraction during the second year of your course. This is your opportunity to bring module knowledge and understanding to life, in an industry context, applying what you have learnt to your placement on resort.
This module helps students to avoid any potential legal implications arising from injuries at events, improve the reputation of the venue and avoid any negative publicity arising from safety shortfalls.
The module places emphasis on the often-symbiotic relationship between urbanisation, consumer demand and the environment, and places mitigation harm at the heart of sustainability agendas.
In the first part of the module, you will learn about research, research process and differences between quantitative and qualitative research. In the second part of the module, you will develop collaborative consultancy/management project with an organisation of your choice to identify an area of research beneficial to both you and the organisation. You will be involved in real-time problem solving, develop a set of recommendations based on your research findings and present those findings to the organisation.
Why do we study contemporary issues? Studying current events will help you better understand the importance of people and places. Contemporary issues are relevant to present day and provide us with opportunities to better ourselves and the environments we operate in. This module includes social, environmental, economic, technological changes and ethical instances evolving from vast and varied societies, ecosystems, lifestyles and cultures all of which characterise the world today. By the end of the module, you will better understand how to live, work and operate effectively in the global marketplace.
Economies are powered by innovation. Much of that innovation derives from forward-thinking individuals who possess the drive, skills, and background to turn a business vision into reality. The importance of entrepreneurs extends beyond the effect those individuals have on their own companies as they impact broader communities, and, in some cases, even the world. This module will spur you into action and will guide you to create a company whose strengths match the prominent characteristics, skill set, knowledge and experience of its founder.
Management development helps organisations build confident and effective managers. This module will help students to better understand their own knowledge skills and recognise behaviours and accomplishments in the workplace. Once you understand the core principles of management development, you can implement a customised plan that works for yourself, your employees and your specific company's needs.
The enthusiasm and engagement of members of staff can make a difference to the visitor experience. To ensure visitors are receiving a good experience it is essential managers are aware of how to motivate members of staff. The module introduces you to different motivation theories and models which can be applied within visitor attraction. Interactive face to face delivery, case studies and guest lecturers will contribute towards you developing your skills in preparation for managing motivation within the workplace
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