Curious about studying Tourism and Travel Management - BA (Hons)at London Metropolitan University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Holloway Campus
Full Time
Sep 2026
3 Year
This degree will bring you closer to a professional managerial career in the largest global service sector. You’ll benefit from close links with government and businesses via membership of the Tourism Management Institute, as well as insights from international projects by research centres such as ATLAS. Studying with us you will investigate live issues such as how to develop local tourism marketing strategies, improve the quality of London’s key visitor attractions and help local people to benefit from tourism development.
Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).
This Professional Practice module will enhance the students? understanding of what it means to be a business professional within the Tourism and Travel Industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.
London's Visitor Economy aims to showcase the extent of visitor economy in London and encourage tourism and events students to examine its potential with regards to their studies, professional development and employability. The module will explore different dimensions of global city's visitor economy, both in class and in the field.
This module provides an introduction to the management of people in organisations, or as it is commonly known ?Human Resource Management?. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ?good? people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.
In an age of mass communication we are constantly bombarded by messages through advertising, content marketing, editorial, programming and other forms via the press, television, radio, film, music and the internet.
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students? interpretation and reporting skills.
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
Cities, Tourism and Eventfulness is designed to equip students with an understanding of the significance of events for the management of cities, and of cities for the management of events. The rise of the ?eventful? city in recent years demonstrates how cities have been using events strategically to tackle a range of post-industrial urban challenges ? to boost the urban economy, as part of their regeneration strategies, to attract visitors and tourists, to rebrand the city, and to make it an attractive proposition for investment. In the words of many boosterist slogans ?a place to live, work, study and visit?. The events in question can be cultural events or business events. They can be recurring events such as annual festivals, or one-off events that require competitive bidding (such as an Olympics or European Capital of Culture) and which may involve considerable investment in infrastructure. Such event-led regeneration and the associated legacy-planning is typical of mega-events. But this approach has spread to the local level as the case of the London Borough of Culture programme where London Boroughs compete for GLA funding to stage a year-long festival. To be successful in this, cities need to nurture their creative sectors and work in partnership with events organisations and cultural organisations.
The University has a policy that undergraduate students must, take a Work Based Learning (WBL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career.
International tourist arrivals reached 1.5bn in 2019 and the proportion of these said to be cultural tourists is 40% and rising. Many more are incidental cultural tourists, engaging with culture on a more casual level. Most governments have specific cultural tourism strategies and are looking to develop their cultural tourism offer and find new ways of communicating that to potential visitors. Cultural Tourism Management explores the growth and increasing diversity of this cultural tourism market, and the governance of cultural tourism at different spatial levels from the global to the local. It examines critical issues related to the cultural tourism product including tangible and intangible cultural heritage, contemporary culture, contested meanings, authenticity, identity and the commodification of culture. It identifies the current trends in creative and experiential tourism and how this impacts communities. It considers the ways in which many cities have reinvented themselves as centres of leisure and recreation consumption using cultural infrastructure investment, heritage commodification, events and festivals to boost cultural and creative industry investment and the potential for cultural tourism.
This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.
?Managing Visitors in the Era of Overtourism? investigates one of the most contemporary concerns of the tourism industry in destinations where carrying capacity has been compromised. The module analyses practices and strategies that enable the management of visitors in sustainable manner, combining exceptional service with protection of resources.
This module aims to develop students? ability to understand and apply problem solving methods and analysis in relation to issues that may arise in business and management subject areas.
This module will address the critical issue of how current thinking on climate change and sustainability will impact on businesses and organisation. The need to create more sustainable organisations and businesses is fundamental to current and future organisational development strategies. It is necessary for students to understand the growing influence of the sustainability agenda on industry. This influence takes on many forms, from government policies and international agreements to the measuring the impacts of organisational practices on the ecology and communities. In the future, organisations, businesses, communities and individuals will be expected to understand and take responsibility for their economic, environmental and social impacts. This module will examine the current and future challenges. It will equip students to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits.
Consultancy is big business and the sector continues to experience strong growth. The UK consultancy industry alone employs more than 80,000 professionals and is worth an estimated 12 billion per annum; making it the second largest consultancy base in the world.
This module aims to enable students to complete a research focused dissertation on a chosen topic or issue appropriate to their undergraduate degree. Students are required to reflect on relevant research questions, theoretical concepts/hypotheses, prior literature, ethical approaches, research methodologies and data analyses in an independent and disciplined manner. Students are expected to develop an in-depth understanding of their chosen research topics, research methods/approaches and the ability to appropriately seek out data samples required for research in a selected topic. The module aims to develop analytical, critical thinking, referencing and time management skills in independently undertaking and reporting on a research project.
?Service Excellence for Creative Industries and Aviation? investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery.
This module critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies. Students will apply principles to practice through ?live? examples, for example strategies of start-up airlines entering scheduled routes.
?Tourism Destination Management? guides students through principles of tourism destinations management, opening prospective career pathway into planning and developing tourism destinations portfolio. Realistic understanding of obstacles facing destinations that seek to establish or improve destination product and image will be explored critically with reference to current issues and case studies from range of destination types: urban and rural, led by events, culture, business or niche tourism products. During the course of the module, students apply principles to practice through ?live? examples, advising a particular British destination on improving its competitive advantage.
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