This exciting very hands on practical approach we take on the BA (Hons) Product Design programme provides an educational and creative framework that enable you to become professional product designers and will ultimately give you, as graduates, the knowledge and tools to explore, experiment and find interesting solutions to complex problems. The curriculum will provide you with the right transferable skills required to be problem-solvers and creative product design thinkers. These traits include having the ability to empathise so that you fully understand who you are solving the problem for and why and how it benefits society.The course will help you gain a solid understanding of the processes, practices and expectations of a future product design culture in an international workplace which is changing at an ever-increasing pace. Throughout the course, engagement with industry experts and real work experience will be embedded into the core elements of learning and assessment.Our graduates' design skills are highly transferable. Studying product design will give you an excellent grounding in related areas such as design management, research, consultancy and teaching. Our students are successful in many national and international competitions and events, and often use these as a springboard to employment.