Product Design is the study of the whole creative design process – from idea to production. On this course you’ll study the aesthetic, human-centered and market-led requirements of product and furniture design to create products that are valued by the end user.The curriculum balances both creative and technical aspects of contemporary design practices. You will focus on research insights, concept generation, three-dimensional design, product styling, brand definition, user interaction and the manufacturing process. You will also learn about sustainability and develop socially conscious products that reduce waste and conserve energy.Benefit from the very latest physical and digital facilities in a studio environment that is designed to mimic professional practice. We will nurture you to become an industry-ready graduate who can provide innovative creative solutions to real world challenges.Duration: Three years full-time, four years with placement.