Curious about studying MSc Marketingat University of Manchester? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Master of Science - MSc
Main Campus
Full Time
Sep 2027
1 Year
Develop the marketing knowledge, strategic judgement and practical skills needed to build a successful career in marketing. This MSc is designed for students who want to understand how marketing creates value for organisations, customers and wider markets, while gaining the flexibility to shape their learning around a specialist area of interest. You will develop a critical appreciation of key areas in marketing, including marketing management, strategy, research, communication, consumer behaviour and the development of new products and services. Through a combination of knowledge-based learning, analytical training and applied work, you will learn how to evaluate marketing challenges, interpret evidence and develop ideas that respond to real business needs. The course also gives you the opportunity to broaden your experience through specialist pathways and the option to apply for an international exchange, helping you build a more global perspective on marketing and enhance your employability. In the final stage of the programme, you can choose between a dissertation or a Group Business Case Project, allowing you to apply your learning to either an independent research question or a contemporary business problem. Studying at Alliance Manchester Business School places you within one of the UK's largest campus-based business and management schools, part of The University of Manchester. You will study in Manchester, a diverse and well-connected city, while benefiting from AMBS' dedicated postgraduate careers support, international outlook and focus on developing graduates who can think critically, communicate effectively and apply original thinking in practice.
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