MSc Marketing and Digital Strategy
Leeds Beckett University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.3) View reviews

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Different course options
8 options available
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Qualification

MSc - Master of Science

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Location

City Campus

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Study mode

Full Time

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Start date

SEP-25

time
Duration

1 year

Course info

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Qualification

MSc - Master of Science

Location

City Campus

Study mode

Full Time

Start date

SEP-25

Duration

1 year

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Qualification

MSc - Master of Science

Location

City Campus

Study mode

Full Time

Start date

JAN-26

Duration

1 year

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Qualification

MSc - Master of Science

Location

City Campus

Study mode

Part Time

Start date

JAN

Duration

3 years

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Qualification

MSc - Master of Science

Location

City Campus

Study mode

Part Time

Start date

JAN-26

Duration

2 years

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Qualification

MSc - Master of Science

Location

City Campus

Study mode

Part Time

Start date

SEP-25

Duration

2 years

SELECT

Qualification

MSc - Master of Science

Location

City Campus

Study mode

Part Time

Start date

JAN

Duration

2 years

SELECT

Qualification

MSc - Master of Science

Location

City Campus

Study mode

Part Time

Start date

JAN-26

Duration

3 years

SELECT

Qualification

MSc - Master of Science

Location

City Campus

Study mode

Part Time

Start date

SEP-25

Duration

3 years

SELECT

Subjects

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Marketing
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Accounting & Finance
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Course info

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies.Develop your skillsetAdd value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.As part of this course, you’ll:Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contextsGain the expertise to research, design and ...Read more

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies.

Develop your skillset Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.

As part of this course, you’ll:

Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts

Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive

Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate

Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping

Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels

Learn to identify the characteristics of successful brands, and understand techniques used to manage them

Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns

Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics

Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

As a marketing and digital strategy specialist with a master’s qualification, you’ll stand out from the crowd. You’ll develop a valuable digital marketing skillset, powered by your extensive practical and theoretical knowledge. On successful completion, you’ll be able to make a significant and measurable contribution in a marketing role.

Key stats

Marketing
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
41/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
52nd
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
75th
What students say
SP
Su Pyae Pyae
02 Dec 24

Facilities, library and classrooms are great but I don't really get the campus vibe in city campus. Plus, I think the toilets are a bit old. And the way we have to pay for..Read more

A
Alice
19 Jan 23

More student support needed and more in person teaching. Currently I'm in 2 days a week and haven't had a teacher for one of my modules yet still paying the full tuition fee...Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline. All applications should be supported by a reference, either academic or professional.

Tuition fees

Students living in

Domestic

£9,900 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

The fee mentioned is for 2024-25 academic year and there may be a slight increase in the fee for 2025-26 entry.

£17,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The fee mentioned is for 2024-25 academic year and there may be a slight increase in the fee for 2025-26 entry.

£17,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The fee mentioned is for 2024-25 academic year and there may be a slight increase in the fee for 2025-26 entry.

IDP Connect

Latest reviews

Latest Policy / Strategic Planning reviews

Policy / Strategic Planning
Policy / Strategic Planning
Digital marketing
SP
Su Pyae Pyae
02 Dec 24
MSc Marketing and Digital Strategy
Facilities, library and classrooms are great but I don't really get the campus vibe in city campus. Plus, I think the toilets are a bit old. And the way we have to pay for...
Read more
A
Alice
19 Jan 23
MSc Marketing and Digital Strategy
More student support needed and more in person teaching. Currently I'm in 2 days a week and haven't had a teacher for one of my modules yet still paying the full tuition fee....
Read more
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Uni info

Leeds Beckett University
Leeds Leeds West Yorkshire LS1 3HE United Kingdom
Nearest train station: Leeds  0.4 miles away
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