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MSc - Master of Science
City Campus
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
City Campus
Full Time
SEP-25
1 year
MSc - Master of Science
City Campus
Full Time
JAN-26
1 year
MSc - Master of Science
City Campus
Part Time
JAN
3 years
MSc - Master of Science
City Campus
Part Time
JAN-26
2 years
MSc - Master of Science
City Campus
Part Time
SEP-25
2 years
MSc - Master of Science
City Campus
Part Time
JAN
2 years
MSc - Master of Science
City Campus
Part Time
JAN-26
3 years
MSc - Master of Science
City Campus
Part Time
SEP-25
3 years
Select a an exam type
Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies.
Develop your skillset Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.
As part of this course, you’ll:
Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
Learn to identify the characteristics of successful brands, and understand techniques used to manage them
Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns
Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics
Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise
Teaching & Learning
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Career Prospects
As a marketing and digital strategy specialist with a master’s qualification, you’ll stand out from the crowd. You’ll develop a valuable digital marketing skillset, powered by your extensive practical and theoretical knowledge. On successful completion, you’ll be able to make a significant and measurable contribution in a marketing role.
Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline. All applications should be supported by a reference, either academic or professional.
Students living in
Domestic
£9,900 per year
Students from Domestic
The fee mentioned is for 2024-25 academic year and there may be a slight increase in the fee for 2025-26 entry.
£17,500 per year
Students from EU
The fee mentioned is for 2024-25 academic year and there may be a slight increase in the fee for 2025-26 entry.
£17,500 per year
Students from International
The fee mentioned is for 2024-25 academic year and there may be a slight increase in the fee for 2025-26 entry.
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