Curious about studying MSc - Marketing and Digital Strategyat Leeds Beckett University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
City Campus
Full Time
Sep 2027
1 Year
Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies. Develop your skillset Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification. As part of this course, you’ll: Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels Learn to identify the characteristics of successful brands, and understand techniques used to manage them Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise
Develop the skills and knowledge to enable strategic decision-making for the management of digital channels. You'll have the expertise to understand the customer journey from an omnichannel perspective. This module will enable you to gain the skills to assess digital customer insights and strategic options for channel selection. Your knowledge of effective management and legalities of digital channels and campaigns will allow you to analyse the techniques utilised by marketers to explore the customer journey.
Develop expert knowledge in a variety of concepts, models and theories concerned with digital marketing including web 2.0, consumer generated media and constantly evolving platforms such as social media.
Explore the importance of managing marketing data and its use in effective marketing decision making. You will study the role of marketing metrics within organisations and you will understand how a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: • 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or • 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Understand how social media fits into the marketer's toolbox. You will combine theory with practice and cover core skills such as strategic planning for social media applications, incorporating platforms into a brand's marketing communications, and using social media data to gain customer insights. You will study four 'zones' of social media: community (e.g. Instagram), publishing (e.g. Tumblr), entertainment (e.g. Candy Crush Saga) and commerce (e.g. Groupon).
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Develop an appreciation of strategic marketing tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.
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