MSc International Marketing Management

Manchester Metropolitan University

Consider the key market research approaches and principles used in exploring markets, customer attitudes, intentions and behaviours, and potential new business ideas and products. You will be able to apply techniques for analysing and displaying data from digital, secondary or primary research sources.

Now you?ve completed your proposal, it?s time to write your research project. You?ll investigate the issue you identified earlier, and present your conclusions and reflections.

You?ll create an advanced proposal for a research project. This substantial brief is where you?ll identify and structure the complex issue you?ll explore in your applied research project.

Explore and challenge the principles and practices of place branding and destination marketing within global context as delivered by our experts in this area of international importance.

This unit introduces you to the important role that relationships play in business-to-business marketing. The focus will be on three different aspects of this: relationship marketing, relationship management and the role that digitally managed relationships play.

Go beyond the theory and look at international marketing in its practical context. We?ll explore the different principles and models of strategic marketing and examine how they work in a competitive global business.

This unit introduces you to the important area of marketing communications. The focus includes market sector analysis, the marketing communications planning process, creativity within traditional and digital communications, and integrated campaigns.

Digital marketing never stays still. Learn about emerging techniques and best practice in the industry. You?ll develop the skills to create a winning digital communications strategy, measure your success and create a seamless experience for clients.

You will develop your professional and project skills and promote a commercial awareness through a process of praxis. This will give you exposure to working with/for industry and developing your own identity as an international marketing professional.