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MSc - Master of Science
York campus
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
York campus
Full Time
SEP-25
1 year
Select a an exam type
The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national, and international environments.
The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.
You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing, and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.
This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public, and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.
Accreditation
In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.
Assessment and feedback
Your modules are assessed with a mixture of exams, essays, and presentations. You'll also complete formative assignments including presentations and literature reviews. You'll receive feedback on all the work you submit, helping you to understand your strengths and identify areas for improvement.
Your final assessment is an 8,000-word dissertation, which makes up a third of your overall grade.
Careers and skills
The specialist skills and insight you'll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.
Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the York Management School doctoral programme.
Career opportunities
Undergraduate degree: 2:2 or equivalent in any subject. We may give preference to applicants with knowledge of marketing and/or business management.
Students living in
Domestic
£14,540 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£31,080 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£31,080 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
