Curious about studying MSc Digital Marketingat University of Manchester? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Master of Science - MSc
Main Campus
Full Time
Sep 2026
1 Year
Develop the strategic understanding, analytical confidence and problem-solving skills needed to respond to a fast-changing digital marketing environment. This MSc is designed for students who want to understand how marketing processes, tools and tactics can be applied to complex digital challenges. You will explore digital marketing through an interdisciplinary lens, building the ability to analyse marketing problems, interpret changing market conditions and develop informed solutions. The course focuses on helping you understand relevant digital marketing processes and relationships systematically and analytically, so you can approach marketing decisions with greater confidence and clarity. You'll get the opportunity to collaborate with senior managers and tackle real business challenges as internal or external consultants through supervised consultancy projects. The programme supports students aiming for careers in marketing across business and public-sector settings. Studying at Alliance Manchester Business School places you within one of the UK's largest campus-based business and management schools, part of The University of Manchester.
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