Curious about studying MSc Digital Marketingat Southampton, Solent University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Main Campus
Full Time
Oct 2027
1 Year
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in the rapidly expanding digital marketing sector. Solent's exciting, challenging, practice-orientated MSc Digital Marketing programme will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.
The course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.
It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.
You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.
This module will allow you to build a strong foundation of academic, personal and professional development skills that will ensure success in the workplace. Throughout the module you'll develop a stronger reflective awareness of what your skills are, how they can be put into action to ensure your professional success, and where improvements can be made through a clear plan of action. You'll also develop a confident grasp of the study skills you need to succeed at master's level. This is a must-pass module.
This module will give you a 360-degree understanding of contemporary consumers and how to align this to customer relationship management processes and programmes. You'll consider methods that generate insights from consumer data and information gained from marketing research data, and big data collected via web interfaces and social media.
In this module you'll examine the theoretical and practical application of marketing communications concepts with a particular emphasis on the digital domain. Working to a live brief, you'll produce a digital-first integrated marketing plan and associated digital creative artefacts using Adobe Creative Clouds core applications.
This module consists of two parts: Research Methods and Final Major Project. The Research Methods element will develop your skills of inquiry and management research required for your Final Major Project, resulting in a project proposal used as the basis for your Final Major Project. For your Final Major Project, you'll have the opportunity to apply your research and analytical skills to an area of your interest within the field of business/management, as defined in your project proposal.
This module will help you to identify opportunities for change in a digital marketing setting, engaging with tools and practices to plan and design strategies effectively. You'll explore the dynamic digital environment through a digital strategy simulation exercise, learning how to take a strategic approach in digital marketing planning.
Accommodation (Non en-suite rooms) - Starting 113.40 per week
4.2
