This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in the rapidly expanding digital marketing sector. Solent's exciting, challenging, practice-orientated MSc Digital Marketing programme will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.

The course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.

It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.

You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.