The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world. Accredited by the Institute of Data and Marketing and Chartered Institute of Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects. You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.

Career prospects

By the time you graduate, you will have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.

Employment opportunities are expanding globally. Finding roles such as a digital marketing executive, digital brand manager, social media manager, digital account manager, or as a content creator are just some of your options, you will also be able to explore roles in exciting new areas of this industry such as:

Digital Research

Digital Marketing Strategy and Planning

Campaign Planning and Creative Content Creation

SEO and CRO

Paid Advertising

Marketing Automation and Evaluation

User Experience

Consumer Journey Planning

Email Marketing and Customer Relationship Management

Digital Marketing Consultancy

Social Media Marketing

Content Marketing