Curious about studying MSc Digital Marketing Communicationsat Manchester Metropolitan University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Manchester Metropolitan University
Full Time
Jan 2027
1 Year
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.Accredited by the Institute of Data and Marketing and Chartered Institute of Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.
Applied Research Project Now you?ve completed your proposal, it?s time to write your research project. You?ll investigate the issue you identified earlier, and present your conclusions and reflections.
Applied Research Proposal You?ll create an advanced proposal for a research project. This substantial brief is where you?ll identify and structure the complex issue you?ll explore in your applied research project.
Content Strategy With various digital channels, influencers and user-generated content at your disposal, you can create exciting content for your audiences. Learn the theory and techniques behind what it takes to create, measure and optimise digital content.
Digital Marketing Practice You will develop your academic and employability skills and promote a commercial awareness through a process of praxis. This will give you exposure to working with/for industry and developing your own identity as a digital marketing practitioner.
Digital Masters Level Learning Studying at an advanced level means you?ll need strong critical thinking and study skills. You?ll learn methodology, analysis and referencing, all in the context of digital marketing communications.
Digital Measurement and Evaluation You?ll never improve your campaigns if you don?t understand what?s working and what isn?t. Using an evidence-based approach to measure performance, you?ll evaluate communications strategies and use analytics to gauge success.
Organic and Paid Digital Practice To succeed in digital marketing you need to understand the nuances of its different channels. Explore social media, video, search engines and email marketing. Learn how to use these channels to create cost-effective organic and paid campaigns.
Rich User Experience A rich user experience can capture people?s attention and build trust. You?ll explore this emerging concept, learning the methods and models you need to create and test a digital communications experience.
Strategy for Digital Digital marketing never stays still. Learn about emerging techniques and best practice in the industry. You?ll develop the skills to create a winning digital communications strategy, measure your success and create a seamless experience for clients.
4.3Manchester is a vibrant, dynamic city full of culture and opportunity. At Manchester Metropolitan University (Manchester...
