Curious about studying MBA Master of Business Administration Digital Marketingat University of East London? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MBA - Master of Business Administration
University Square Stratford
Full Time
Jan 2028
1 Year
The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon analysis and interpretation of digital data. This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it's accredited by the Chartered Management Institute, so you can be sure you're learning the leadership skills that employers really need, and our expert staff has the depth of knowledge to turn your passion and ambition into a realisable goal.You'll gain a thorough understanding of the assumptions, logical structure, and limitations of business, management, and marketing concepts, theories, and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.You are able to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact the overall duration of their study period.The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average - with lifetime earnings greatly enhanced thanks to the qualification.Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you'll study a specialised 'Professional Development' module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.
In addition to the modules students need to study optional modules.
In this module, you will develop key marketing management skills and techniques for the development of professional marketing consultancy. You will be assigned an academic supervisor to help you develop your marketing plan for the client, working with them for a minimum of six face-to-face hours for the duration of the academic term. You will work through the entire marketing planning process in terms of marketing audits, customer audit, objective setting, marketing mix elements, marketing measurement, implementation and control. It is envisaged that this module will provide students with a managerial yet academically rigorous capstone project and will develop their skills in the areas of marketing planning, project management, digital marketing strategy and professional consultancy.
In addition to the modules students need to study optional modules.
In this module, you will learn key digital marketing principles and how they can be used to develop digital marketing strategies within an organisation. You will be introduced to contemporary ideas around digital marketing and the role of traditional marketing theory in understanding the digital domain. The module will provide you with a digital marketing toolkit for ?doing? marketing within the digital age but will also ensure that you have an important grounding in traditional marketing theory which is vital for successful digital marketing strategy. This module will provide you with critical ideas and techniques for the creation of sector-leading digital marketing strategies within an organisation.
In addition to the modules students need to study optional modules.
The module aims to develop personal and professional skills that enhance employability and career opportunities. On the other hand, the module aims to develop your understanding and skills in people management and leadership. You will learn some key theories that underpin the latest thinking in the knowledge and skills of being an outstanding leader and manager, regardless of sector (private, public, or non-profit sector).
In addition to the modules students need to study optional modules.
In this module will enable you to explore the process of creating, evaluating and developing strategy and operations. You will be introduced to the challenges and practices associated with becoming strategic leaders and how organisations manage their operations.
In addition to the modules students need to study optional modules.
This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such the module aims to develop your in depth understanding of the strategic role of marketing in business, and its impact on the market and society in the digital age.
In addition to the modules students need to study optional modules.
This module provides the opportunity for you to demonstrate the ability to diagnose and investigate a live, complex business issue from a variety of perspectives, to locate the work within the body of contemporary knowledge, to collect and analyse data, to derive supportable conclusions and to make practical and actionable recommendations for change, improvement or enhancement of current practice.
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