Marketing MSc

University of Bradford

Our Master's programme in Marketing covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips you with the necessary knowledge and skills in marketing which reflect relevant research, best practice and innovative thinking to enhance your employability. The programme also serves as preparation for further study or an academic career in marketing. Throughout this programme, students will have opportunities to develop research and analytical skills, real-life problem-solving capacities, and the personal and interpersonal skills needed to succeed. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment. Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.