Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

Study marketing to boost your career

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.

Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, fundraising or research industries.

These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.

Top jobs in this area

• Advertising account executive
• Digital marketer
• Media buyer
• PPC specialist
• Public relations officer
• Social media manager
• Business adviser
• Marketing executive
• UX designer
• Business development manager