Curious about studying Marketing Management MScat University of Derby? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Master of Science - MSc
Kedleston Road
Part Time
Jan 2028
2 Year
Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context. Put what you learn into practice by working on real projects for real businesses to help shape their future success. Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects. Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing. Learn alongside students from around the world, so you’ll benefit from sharing global business experiences. This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.
This module will deepen your understanding of the role of branding in positioning an organisation both internally and externally. We explore the challenges involved in creating distinctive, sustainable and differentiated brand identities in an increasingly crowded marketplace ? for private, public, for-profit and not-for-profit organisations. You will have the chance to evaluate branding strategies and tactics critically and will build the insights, skills and competences you need to develop brands for a range of sectors and industries.
We examine how to measure business performance from a strategic and marketing perspective, including brand evaluation, CRM, satisfaction measurement and loyalty measurement. This module also considers the impact of such measures on how organisations and individuals behave. You'll harness both quantitative and qualitative research methods to explore how appropriate measures can be identified and tracked.
We explore the global, cultural and social contexts in which consumption takes place, including customer decision-making and customer satisfaction. In particular, we examine the impact of strategic and tactical marketing decisions on customer behaviour. This module will develop your ability to evaluate marketing options in the light of customer and business objectives as well as corporate social responsibilities to individuals, organisations and wider society.
We will develop your understanding of integrated marketing communications theory and practice in a cross-cultural context. You'll examine the impact of culture on marketing communication and apply your knowledge creatively in practical situations, using various marketing tools. This module draws on theoretical frameworks, cross-cultural psychology and insights into customer behaviour to help you devise viable solutions to complex communication challenges.
Providing opportunities for strategic thinking, creativity and innovation, this module focuses on how companies need to adapt their range of service offers to reflect the changing needs of customers and technological advances. You'll examine key factors of the business environment that encourage innovation, including the life cycles of services, their market positioning, repositioning and withdrawal; the operational effectiveness of services; and how they align with the overall strategy of an organisation.
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