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MA - Master of Arts
Marylebone Campus
Full Time
SEP-25
1 Year
Select a course option
MA - Master of Arts
Marylebone Campus
Full Time
JAN-26
1 Year
MA - Master of Arts
Marylebone Campus
Full Time
SEP-25
1 Year
Select a an exam type
Intodaysfast-pacedglobalbusinessenvironment,'strategicmarketinginfluenceseveryaspectofbusiness,informingdecisionsabouthowtocreateandmaintainconsumerdemand,increaseprofit,buildreputationand'stayaheadofthecompetition.Incorporatingthelatestdigitalandanalyticmarketingpractices,ourMastersreflectstheever-changingnatureofthisexcitingprofession.
Internationalisationanddigitisationhavefundamentally'shiftedmarketingcontexts:typesofbusinesses,productsand'services,channelsandcommunicationmedia,andconsumerbehaviourarechangingrapidly.Businessesofall'shapesand'sizes–largeor'small,globalorlocal,innovativeortraditional,publicorprivate–nowcompeteforthe'samemarket.Marketingprofessionalscan'steeracompanytoward'successthroughinnovativeproductdevelopment,'savvypricing'strategies,creativecommunicationsandtimelymarketinsight.
TheaimofboththeMAandMScistoimproveyourmanagerialeffectivenessintheincreasinglydigitised,automatedandglobalisedfieldofmarketing.Itwilldeepenyourunderstandingoftherelationshipbetweenmarketingandthewiderorganisation,aswellastheorganisationanditscustomers,enablingyoutoadoptaholisticforward-lookingapproachtomarketingtoachievelong-term'sustainablecompetitiveadvantage.
Suitableforexistingmarketerskeentoadopta'strategicapproachtomarketingmanagementorthosefromanon-marketingbackground,ourbalancedportfoliohasbeendesignedtodeliverthebreadthanddepthofknowledgerequiredtoexcelinmarketing'strategy,marketresearch,digitalandglobalmarketing,productandbrandmanagement.
MarketingManagementMA'SpecialemphasisintheMAislaidonenhancingparticipantsanalyticalandcreative'skillsthatarecrucialfor'soundinnovativedecision-making,imaginativeproblem'solving,anddevelopingandimplementingmarketing'strategiesinafast-changing,globalbusinessenvironment.
Careers:
Asagraduate,you'llbereadytoworkasamarketingmanager,marketingconsultant,product,brand,customerrelationsorPRmanager,oramarketingcommunicationsmanagerforprivatecompaniesand/ornon-profits,'socialenterprisesandgovernmentorganisationsaroundtheworld.
TaughtintheheartofLondon,closetomanyofthecitysnational,internationalandglobalemployers,ouremphasison'skills,capabilitiesandattributes–withmultipleopportunitiesthroughoutthecoursetoapplythesecapabilitiestorealbusinessproblems–willprovidedirectworkexperiencetoenhanceyourCVandnarrativewhenapplyingfornewpositions.Theseappliedprojectswillnotonlyexpandyourprofessionalnetworks,butdirectlyenhanceyourprospectsforearlyemployabilityaftergraduation.
A minimum of a lower second class honours degree (2:2).
Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines, such as engineering, environmental sciences, the humanities and languages, are also encouraged to apply. Exceptionally, non-graduates with significant practitioner experience (4 years) in marketing management will be admitted.
Students living in
Domestic
£16,700 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£19,500 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£19,500 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
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