Curious about studying Marketing Management - BA (Hons)at Oxford Brookes University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Headington Campus (admin campus)
Full Time
Sep 2027
4 Year
Our BA Marketing Management will show you how the world of marketing is more exciting than ever. New technology is unlocking new insights into consumer behaviour, and creating exciting opportunities to engage with audiences in the physical and digital world. There’s no better place to start learning than in our Marketing and Social Media Lab. You’ll find everything a marketer needs, from the latest industry-standard tools like Brandwatch, to essential software like Adobe Creative Cloud. When designing this course, we talked to a range of employers to ensure our graduates have the skills needed to accelerate their marketing strategy. We also work with our partners, including JVC, to set live briefs. Our core modules cover the key areas of marketing, from consumer behaviour to future marketing trends. While optional modules encourage you to think creatively and allow you to explore areas like influencer marketing and big data. Whether you want to manage brands at a leading agency or shape the social strategy of global businesses, we’ll help you get the knowledge you need to get there. Full time: 3 years, or 4 if a work placement is chosen
This module supports your transition from your school/college to now studying an honours level undergraduate course. Through the lens of real business problems, you will acquire the necessary research, critical analysis, team working and communication skills that will be the foundation of your academic and future professional success. You’ll have the opportunity to develop your skills in specific areas, based on tutor feedback. This module will prepare you for your other first year modules, helping you to flourish in an academic environment.
To understand customer needs and market trends is intrinsic to the success of any business. On this module, you will look at the concepts and tools required by professional marketers to understand customer and market needs including a brief overview of consumer behaviour. Through traditional and contemporary techniques you’ll explore the process of marketing research and its role in gaining understanding of consumers and markets to meet organisational objectives. You’ll learn the academic concepts underlying marketing research and develop practical research and analytical skills. You will gain sufficient grounding in marketing research techniques and data analysis and its interpretation to enable you to carry out projects involving marketing research and data analysis.
Gain the key management and leadership skills you’ll need in a marketing environment. You will actively engage with the study of key management and leadership approaches by being exposed to the essential characteristics of organisations operating in a global context and the role of management within this. Also you will explore the functions of business, their interrelatedness and the impact of management and leadership styles on their operations. By examining how theoretical concepts and frameworks are applied in practice you will be exposed to a number of different scenarios so you build your awareness of how management decision making impacts business performance and also look at and learn the skills successful managers and leaders use to meet the challenges of a dynamic marketing environment.
You’ll look at finance for marketing and focus on its importance in a variety of business contexts. You will learn how to interpret and analyse simple financial statements in order to assess an organisation's performance and its financial strength. You’ll understand the basics of planning and budgeting and short-term decision making. Also you’ll develop your confidence in your ability to deal with the internal and external financial information important to marketing.
This is your introduction to the general principles of marketing. Through practical activities supported by lectures, you will learn to apply the tools and techniques used by professional marketers. You’ll gain understanding and appreciate the inter-relationships between different marketing and business concepts and be able to build upon the knowledge you develop in your subsequent second year modules.
You are the marketers of tomorrow, so it is key you understand and are able to respond to the ethical and environmental sustainability challenges that will be faced. As such, your learning is tied to the Business School’s commitment to the United Nations Principles for Responsible Management. You will discuss the meaning of ethical marketing and key environmental issues such as: global warming; pollution; biodiversity loss; freshwater; depletion. Including the role of marketing in causing as well as responding to such issues. You’ll look at a variety of stakeholder perspectives and frameworks to aid the analysis of marketing responses.
This is your introduction to marketing consultancy through action (or experiential) based learning methods. In action learning, you’ll be part of a team to solve a real and relevant problem for a client. Through this approach to learning you’ll experience and analyse marketing as it happens in a work based context. In the lectures, you’ll develop marketing theory, skills and knowledge to support you in the second part of the module (i.e. workshops, lab work and field work) to work on behalf of a client organisation.
You’ll progress your existing marketing and business knowledge into the sphere of product branding (both physical goods, services and business to business). You’ll look at contemporary brand literature, both academic and professional, building your understanding of the brand knowledge that underpins the core themes you will cover. You will investigate the function of brand management within the various stages of the brand positioning process such as: brand analysis; strategy development and implementation.
On this module, you will be able to identify and evaluate the latest developments in consumer behaviour. Which will include emerging consumer behaviour trends across different consumption contexts through the application and development of appropriate research methods and tools. You will also build a deeper understanding of: diversity; inclusivity; ethics; sustainability and skills in responsible marketing within different consumption contexts.
The communications environment is rapidly changing and you’ll look at contemporary approaches to integrated marketing communications in a wide range of contexts. You’ll also be introduced to Digital asset management as a concept for curation of digital artefacts and assets in the context of marketing communications, building your understanding of marketing communicative methods.
This module introduces the interlinked concepts of Customer Experience (CX)/Customer Relationship Management (CRM) as they are practised now. You will explore the strategic importance of these concepts to the modern marketer and their contribution to customer engagement and loyalty. As well as adding value to the product/service offering in order to create a competitive advantage. You’ll focus on the customer journey and how marketers can control/influence it to improve the customer’s overall experience.
This is your introduction to Experiential Marketing and how it combines digital platforms, new technologies and Artificial Intelligence to engage with its customers in unique, emotional, and immersive ways across both physical and digital (hybrid) settings. You’ll explore how Experiential Marketing has evolved from the product and service focus of the traditional marketing mix to the point where customers and businesses are co-creating new products and immersive experiences. You will examine the effectiveness of Experiential Marketing in real businesses and in doing so, apply theory to practice.
Today’s professionals in the field of marketing management, like many other fields, deal with major changes and challenges which are driven by emerging technologies, economic changes, climate change and other social challenges. This requires marketing management professionals to develop an agile mindset and required skills. This module will help you understand, critically evaluate, and appreciate future marketing trends and how to respond to them using suitable methods and tools. You’ll also progress your appreciation of: diversity; inclusivity; ethics; sustainability and responsible marketing within different future marketing contexts.
On this module, you’ll have the opportunity to develop, evaluate and implement both traditional and contemporary marketing strategy theories in as realistic a situation as possible. In parallel with lectures, you will be involved in workshop format sessions that will further consolidate and deepen your understanding of strategic marketing theory and concepts. In your workshops, a marketing strategy simulation game will run throughout the semester. Within the simulation, you will work in teams running brands that are competing with each other. This will help you to shape and implement strategic marketing plans with an innovative solution-oriented mindset within the context of a competitive environment.
Harness your knowledge of brands, communication strategies and business types gained through your degree. This module will help you to understand your potential future career paths, based on your strengths, skills and interests. You’ll get the support to be focused, differentiated and successful in planning your future careers through developing your: personal brand purpose; brand story; brand communication plan in a way that is consistent and authentic. You’ll look at theoretical and professional perspectives relating to management, professional ethics and other areas relevant to careers in business, marketing, events and related areas.
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