Overview

The BSc Hons Marketing degree produces dynamic graduates who pursue professional careers in the field of Marketing in NI and abroad.

Summary

The overarching aim of the BSc (Hons) Marketing course is to provide specialist education in the discipline of marketing which will immerse and engage students in an academically challenging and stimulating educational experience; and, produce dynamic graduates who are intellectually competent and vocationally prepared to build and develop professional marketing careers.

Job roles

With this degree you could become:

• Digital Marketing Coordinator
• Events and Marketing
• Graduate Marketing Assistant
• Jameson Ambassador
• MARKETING COMMUNICATION EXECUTIVE
• MARKETING MANAGER
• Sales Executive

Career options

BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants. Typical employers include, L’Oreal, The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster Business School’s full and/or part time postgraduate learning opportunities. For example, the Department’s postgraduate portfolio currently includes Masters programmes in Marketing and Business Development and Innovation.

Work placement / study abroad

The skills and knowledge developed during the first two years of the course will then be applied and enhanced in the workplace environment during the optional 48-week placement. The University has extensive links with private and public sector employers nationally and internationally and the Department has a network of contacts with Marketing professionals through the existing MSc in Marketing and through our Marketing alumni. Such links assist in securing a range of high quality placements. A Diploma in Professional Practice (DPP) will be awarded to students who successfully complete the placement and attain a mark of 40%. Although the industrial placement is optional, students will be encouraged to avail of this opportunity to gain industrial experience and develop their practical skills.