Marketing - BSc (Hons)
Aston University, Birmingham

Student rating

(4.2)

Curious about studying Marketing - BSc (Hons)at Aston University, Birmingham? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.

Different course options

DATA SOURCE:

UNISTATS, UCAS

Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Location

Main Site

Study mode

Sandwich

Start date

Sep 2026

Duration

4 Year

Course info

Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies.

In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future. Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go. This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world.

Key benefits

* Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation (AACSB, AMBA and EQUIS) * Professionally accredited – This programme leads to exemptions from the Chartered Institute of Marketing (CIM) * Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023) * Earn more – Our business graduates are among the highest paid in the country, earning on average £42,000 five years after graduating (Longitudinal Education Outcomes, 2025) * We invest in you - Ranked 13th in the UK for ‘spend per student’ (Marketing & Public Relations, Guardian University Guide, 2026) * Highly ranked - Marketing ranked 16th overall in the UK (Complete University Guide 2026)

What students say

Khizar Mir

Aston University, Birmingham

Marketing - BSc (Hons)

I really like the university as I was desperate to get admission in this (Aston) university. However the environment in and outside of the university is so good and outstanding. I was having some technical glitch yesterday in my Aston blackboard, most of my class fellows where having that issue. However the university fixed that issue in just one day and I was able to get back on my work and use seminar presentations. On other thing I have noticed that for some classes I was not marked in whereas I have attended those lessons

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Amber Bannister

Aston University, Birmingham

Marketing - BSc (Hons)

Best - love the student life and societies etc Worst - feel like there is a lack of support even when asked. (Based off one experience so may be biased)

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KARISHMA ANAND

Aston University, Birmingham

Marketing - BSc (Hons)

The quality of study and the professors are really good at teaching and very interactive sessions. Student support is always there to support. Location is also great everything is nearby. Overall I feel this can be the one of the best university to study.

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Aleela Kettle-Spence

Aston University, Birmingham

Marketing - BSc (Hons)

The lecturers are compassionate and prioritise your well-being, particularly regarding mental health. They recognise that the shift from home to residence in halls can be overwhelming and stressful. Fortunately, numerous support services are available to help you through this transition. You'll also discover a variety of clubs and activities designed to foster connections and build friendships during this critical period in your life. Being situated in the heart of Birmingham means you're conveniently close to clubs, bars, and shops, offering a vibrant student nightlife to explore and enjoy.

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Laraib Fatima

Aston University, Birmingham

Marketing - BSc (Hons)

My experience at Aston is amazing the faculty and student union really care about you, there are many networking opportunities and plus they also have daily some events which are really helpful for examples CV making and how to maintain a Linkedln profile etc. Module classes are great as well we learn and work upon something new and important everyday.

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Modules

Modules (Year 1)

Marketing Principles (15 credits) - Core

Marketing Communications (15 credits) - Core

Essential Skills for Marketers (15 credits) - Core

Content Marketing (15 credits) - Core

Law, Economics and Accounting for Marketers (15 credits) - Core

Consumer Behaviour (15 credits) - Core

Foundation of Business Analytics (15 credits) - Core

Information Systems for Business (15 credits) - Core

Modules (Year 2)

Market Research (15 credits) - Core

Digital Marketing (15 credits) - Core

Stakeholder Relations Management (15 credits) - Core

Service Marketing and Management (15 credits) - Core

B2B Marketing and Sales (15 credits) - Core

Digital Analytics (15 credits) - Core

Modules (Year 3)

Placement Year

Integrated Placement Year (120 credits) - Core

Modules (Year 4)

Ethical and Sustainable Marketing (15 credits) - Core

Marketing Strategy (15 credits) - Core

The Consulting Challenge (15 credits) - Core

Enterprise and Entrepreneurship for Marketing (15 credits) - Core

DATA SOURCE:

UCAS/IDP Connect

Tuition fees

Student living

per year

Students from

DATA SOURCE:

UCAS / IDP Connect

Latest reviews

How University rating students rated:

University rating

Overall rating

4.2

5 stars

35%

4 stars

50%

3 stars

11%

2 stars

1 star

Latest Marketing reviews

Aleela Kettle-Spence

Aston University, Birmingham

Reviewed: 25/02/25

Marketing - BSc (Hons)

Read full review

Amber Bannister

Aston University, Birmingham

Reviewed: 21/11/25

Marketing - BSc (Hons)

Best - love the student life and societies etc Worst - feel like there is a lack of support even when asked. (Based off one experience so may be biased)

Read full review

KARISHMA ANAND

Aston University, Birmingham

Reviewed: 25/02/25

Marketing - BSc (Hons)

Read full review

Khizar Mir

Aston University, Birmingham

Reviewed: 21/11/25

Marketing - BSc (Hons)

Read full review

Laraib Fatima

Aston University, Birmingham

Reviewed: 25/02/25

Marketing - BSc (Hons)

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Lok Tung Chan

Aston University, Birmingham

Reviewed: 14/02/25

Marketing - BSc (Hons)

I like the teaching style of the lectures. They would not just tell us what inside the PowerPoint but also provide us their experiences like working experiences to guide us for our cv and let us not feel boring. Everything is good but one thing that I think of it could be improved is the size of the classroom. Sometimes it just not contained so many people but the students in my course just so many and it caused to our classroom so packed and feel like not getting enough air. Overall, Aston uni provided lots of facilities which are beneficial to us and help us of our study journey.

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