On this course you'll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you'll gain will help you to build a career in marketing and business or other managerial roles.You'll also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling you to apply your knowledge in a work environment.This Marketing BA degree will help you develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course you'll critically engage with theory and apply your knowledge to real-world marketing challenges.The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance your learning experience.