Marketing Analytics MSc
University of Southampton
Student rating
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( 4.2) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

Boldrewood Innovation Campus

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Study mode

Full Time

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Start date

SEP-25

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Duration

1 year

Course info

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Qualification

MSc - Master of Science

Location

Boldrewood Innovation Campus

Study mode

Full Time

Start date

SEP-25

Duration

1 year

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Subjects

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Computer Science
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Business & Management Studies
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Marketing
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Course info

Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics.Our industry collaborations shape the curriculum, ensuring youre equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data ...Read more

Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics.

Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.

Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.

Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Enrich your future career prospects by studying on a course with a 96% employment rate and an average salary of £31.3k (Graduate Outcomes Survey, 2021/22 Graduates, Published 2024).

Assessment methods (Outcome qualification level): Assessment methods vary by module, but will include exams, group presentations, group or individual coursework and a dissertation.

Key stats

Computer Science
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
83/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
15th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
20th
What students say
SR
Student Reviewer
13 Feb 25

I love the whole feel and experience of this..Read more

M
Manish
28 Oct 24

The facilities and support provided by the Uni to the students are best that a student can expect from the Uni...Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification approved by the University) in a subject with some element of quantitative or analytical study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Applicants with relevant work experience are encouraged to apply.

Tuition fees

Students living in

Domestic

£15,800 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£31,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£31,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

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SR
Student Reviewer
13 Feb 25
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I love the whole feel and experience of this...
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M
Manish
28 Oct 24
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The facilities and support provided by the Uni to the students are best that a student can expect from the Uni....
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Uni info

University of Southampton
University of Southampton , Southampton

The University of Southampton boasts a rich legacy of excellence in education, combining over a century of heritage and tradition...

Student rating
( 4.2) View reviews
CUG ranking
20th
University of Southampton
Burgess Road Southampton Hampshire SO16 7QF United Kingdom
Nearest train station: Swaythling  0.7 miles away

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