Marketing Analytics MSc
University of Southampton
Student rating
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( 4.2) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

Highfield Campus

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Study mode

Full Time

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Start date

SEP-26

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Duration

1 Year

Course info

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Qualification

MSc - Master of Science

Location

Highfield Campus

Study mode

Full Time

Start date

SEP-26

Duration

1 Year

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Marketing
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Course info

Dive into a top-tier Marketing programme at Southampton, ranked 11th in the UK by the Complete University Guide, 2026. We were also the first university in the UK to offer a master’s in marketing analytics. Our industry collaborations shape the curriculum, ensuring youre equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data ...Read more

Dive into a top-tier Marketing programme at Southampton, ranked 11th in the UK by the Complete University Guide, 2026. We were also the first university in the UK to offer a master’s in marketing analytics. Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field. Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer. Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Key stats

  IDP Connect
WUSCA ranking:
WUSCA student ranking
These are the 2025 rankings, based on ratings given by past and current students.
64/279
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2026
11th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2026
17th
What students say
J
Joshua
16 Feb 26

Student union could be better..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

You'll need a 2.1 degree in a subject with some element of quantitative or analytical study such as marketing, analytics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Please check our website for subjects that are not accepted. Applicants with relevant work experience are encouraged to apply.

Tuition fees

Students living in

Domestic

£16,400 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£32,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£32,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Digital metrics / website analytics reviews

Digital metrics / website analytics
Digital metrics / website analytics
Marketing
J
Joshua
16 Feb 26
Data and Decision Analytics MSc
Student union could be better...
Read more
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Uni info

University of Southampton
University of Southampton , Southampton

The University of Southampton boasts a rich legacy of excellence in education, combining over a century of heritage and tradition...

Student rating
( 4.2) View reviews
CUG ranking
17th
University of Southampton
University Road Southampton SO17 1BJ United Kingdom
Nearest train station: St Denys  0.6 miles away

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