Luxury Brand Management MA

University College Birmingham

Our Luxury Brand Management MA is aimed at innovators and strategic thinkers looking to follow an exciting career in the luxury brand sector. The course will give you the skill set to succeed in this high-profile and competitive sector, and through innovation, creative thinking and holistic learning, you will be able to blend theoretical knowledge with practical application and real-world practice.Delivered through modules analysing the business and consumer perspective of luxury branding and experiential luxury, this MA will equip you with an understanding of the key principles of managing and marketing luxury brands in a global marketplace.MA Luxury Brand Management offers an innovative approach to postgraduate study, with commercial and strategic focus, so students can develop a creative edge and growth mindset within the luxury landscape. You will also develop skills to excel in a digital future with integrity and a sustainable perspective to decision making.The course places importance on the different luxury market sectors and nuances of these, giving you the opportunity to tailor your study and explore a specialist pathway. Supported by an overseas trip to a renowned luxury capital, you will also have the exciting opportunity to immerse yourself in the global luxury industry. The placement option (completed prior to the final project) will provide valuable work experience and industry exposure, where you can apply your skills within a real-world context in line with your specific area of interest within the luxury branding sector.