International Strategic Marketing MSc
University of Glasgow
Student rating
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( 4.2) View reviews

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Qualification

MSc - Master of Science

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Location

University of Glasgow

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Study mode

Full Time

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Start date

SEP-25

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Duration

12 months

Course info

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Qualification

MSc - Master of Science

Location

University of Glasgow

Study mode

Full Time

Start date

SEP-25

Duration

12 months

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Course info

Globally ranked in the top 60 by the QS, MSc International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.WHY THIS PROGRAMMEYou will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.You will foster a critical ...Read more

Globally ranked in the top 60 by the QS, MSc International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

WHY THIS PROGRAMME

You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.

You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.

You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.

You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.

Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.

We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.

Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.

The MSc in International Strategic Marketing is ranked by the QS.

Take advantage of our individualised skills development programme, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
67/101
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
28th
What students say
M
Ming
19 Feb 24

The new Adam Smith Building provides students with state-of-the-art teaching facilities and a comfortable place to study, allowing this old university to continue to breathe new..Read more

L
Laura
17 Feb 22

The teaching staff are very knowledgeable and supportive towards students...Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

2:1 degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing or management, or you will have at least 2 years work experience in marketing or sales.

Tuition fees

Students living in

Domestic

£15,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Additional fees applicable.

£30,240 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

Additional fees applicable.

£30,240 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

Additional fees applicable.

IDP Connect

Latest reviews

Latest International Marketing reviews

International Marketing
International Marketing
M
Ming
19 Feb 24
International Strategic Marketing MSc
The new Adam Smith Building provides students with state-of-the-art teaching facilities and a comfortable place to study, allowing this old university to continue to breathe new...
Read more
L
Laura
17 Feb 22
International Strategic Marketing MSc
The teaching staff are very knowledgeable and supportive towards students....
Read more
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How International Marketing students rated:

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( 5.0) 2 reviews
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How all students rated:

Student rating
( 4.2) 1,879 reviews
5 star
42%
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Uni info

University of Glasgow
University of Glasgow , Glasgow

The University of Glasgow is one of four ancient universities in Scotland, founded back in 1451....

Student rating
( 4.2) View reviews
CUG ranking
28th
University of Glasgow
The Fraser Building 65 Hillhead Street Glasgow Glasgow, City Of G12 8QQ United Kingdom
Nearest train station: Exhibition Centre   0.4 miles away
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