International Events Management MSc

University of Surrey

Managers in the service industry need to be able to measure and analyse the financial, social and environmental performance of the business to underpin decisions in the management and investment setting. In this module, students will learn how to critically evaluate financial information and data available in annual reports, financial analysts? reports and other relevant sources. Using the principles and practices of financial analysis offered in this module, professionals in the service industry will be able to continuously optimise their firm's performance and enhance the profitability of the investment decisions.

The dissertation is compulsory to all MSc programmes and is the final element of the programme, providing an opportunity for a sustained period of independent study and research. It allows students to concentrate on topics that are of particular interest to them and it draws upon a range of different aspects of the taught programme particularly the Research Methods module. It also gives an opportunity for students to work independently with individual supervision.

Design is an integral element of the entire event production process and is critical to the success of events. Design is used to create exciting environments and settings for events and high quality design not only influences audiences? behaviour but also augments their experience of the event. In an increasingly competitive event industry environment, creativity in event design can provide a unique selling point for event businesses and can facilitate competitive advantage, event design is also a key element in operational safety considerations and design and layout are increasingly subjected to scrutiny by venue management and regulatory bodies alike. Therefore this module seeks to enable students to develop an understanding of creativity and design principles and practices and to introduce student to a range of event production resources and practices and documentation. Students will be equipped with the knowledge and understanding of the resources required for the production of event design and the associated risks and documentation.

Event Operations provide an increasing source of revenue and profits for a wide range of businesses. This rising level of importance to the bottom line applies increasing pressure on organisations to better utilise space, manpower and other expensive resources to achieve stable competitive advantage. As part of this process the demand for managers with specialist skills in event management operations increases. The ability to present sound event feasibility profiles, operational management skills and event evaluation reports using specialist knowledge will bring the required levels of professionalism to the management of these important revenue streams.

The Research Methods module aims to help students to develop an understanding of the research process and to undertake research leading to successful completion of their dissertation. It enables students to conduct research independently and also provides them with the knowledge, skills and understanding required to develop their proposal for their dissertation. The student identifies their area of research and develops research questions to be answered or hypotheses to be tested in the industry context relevant to their course of study. The module covers ideas, techniques, and methods relevant to different stages of the research process, stressing the interdependence of each stage in conducting effective, coherent and rigorous research. By covering the fundamentals of research methods and research methodologies, this module will enable students to conduct research independently and provide them with the knowledge and understanding needed to do a dissertation.

This module is designed as an introduction to marketing module. The module is divided into two distinct elements, firstly the principles of marketing are covered, and secondly the industry specific application of marketing is analysed. The module also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking.

This module will critically explore the emergence, scale, scope and structure of the international events industry and its links to existing tourism and hospitality structures. The module will also critically evaluate the political, economic, socio-cultural and environmental impacts of a range of events within different global contexts.