Curious about studying International Business and Marketing MScat University of Derby? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Master of Science - MSc
Kedleston Road
Full Time
Jan 2028
1 Year
Highlights: Develop Global Business and Marketing Expertise: Gain a powerful combination of international business knowledge and strategic marketing skills, preparing you to help organisations succeed in competitive global markets. Build Expertise in Brand Management and Consumer Behaviour: Explore how businesses create value through branding, customer engagement and marketing strategy, while understanding the factors that influence consumer decision-making across international markets.Learn Through Real-World Industry Projects:Apply your knowledge through consultancy-style projects, live business briefs, case studies and employer engagement activities that reflect the challenges organisations face today.Prepare for Sustainable Business Leadership: Develop the knowledge, skills and mindset needed to support responsible business growth and contribute to a more sustainable global economy.Businesses today need professionals who can understand international markets, identify new opportunities and create marketing strategies that connect with customers across the world. MSc International Business and Marketing combines international business expertise with contemporary marketing knowledge, helping you develop the strategic, analytical and creative skills needed to succeed in a global economy.You'll explore international trade, market dynamics and business strategy alongside topics such as brand management, consumer behaviour and contemporary marketing practice. By combining these areas of study, you'll develop a well-rounded understanding of how organisations grow, compete and create value internationally. You'll also develop your understanding of the legal, ethical and commercial factors that influence business and marketing decisions in an increasingly connected world.
This module explores strategic workplace diversity and inclusion in terms of communication and training, addressing workplace behaviour and analysis of trends. It focuses on historical and the present-day role of line managers and other stakeholders in promoting a fair workplace culture key to managing workplace effectiveness. Through the lens of UK legislation, and international equivalents, this module also covers how strategic actions and decisions go beyond legal compliance as it focuses on the well-being and engagement of the workforce and the effects of inequality and segregation.
This module looks at the challenges involved in creating and managing distinctive, sustainable and differentiated identities. You will evaluate various branding strategies and tactics while gaining the skills to develop brands for a range of sector and industry settings.
This module examines the legal principles and procedures relating to ownership, use and control of information in the context of the Internet and other digital media. You will evaluate the appropriateness and adequacy of existing laws and procedures. While our focus is on the UK in its European setting, other national and international jurisdictions particularly the US will be covered to reflect how information in the digital age transcends national boundaries.
This module explains how the opportunities and threats created by these changes lure domestic enterprises into the international business arena. You'll focus on how various types of enterprises are expanding, becoming more reliant on international operations and developing strategies to internationalise their domestic operations.
On this module, you'll gain a deeper understanding of the macroeconomics of open economies, looking at international trade, national trade policies, trade theory, trade patterns and their impact on the world economies. You'll also focus on the international financial environment, capital flows, balance of payments issues, foreign exchange markets and the interdependencies between international transactions and national monetary and fiscal policies.
This module gives you the microeconomic, statistical and applied marketing skills needed to create market and consumer analysis reports using real data. It features use of the Bloomberg database and its analytical resources as well as basic quantitative analysis, harnessing software such as Excel and SPSS for consumer analysis. By the end of the module, you will have a deeper understanding of how consumer-level data and market analysis can be used together to gain competitive insight.
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