Graphic Design is a dynamic and ever-evolving industry where effective communication and bold ideas can have a positive effect on every aspect of contemporary life. You will learn to tell compelling visual stories that have a role in everything from branding and packaging, to filmmaking, animation and book design - with the opportunity to test your skills in international creative competitions.We'll introduce you to specialist technology and professional workshop facilities, which you can use to develop your skills in a wide range of design disciplines, from commercial design to socially conscious projects. We'll help you to build a personal design portfolio built around your own interests and passions, teaching you how to develop effective and original design ideas, from brief to pitch.In the first year, students are encouraged to work in both traditional and digital media while studying the fundamental principles of graphic design. The course introduces the creative methods needed in the industry to answer briefs, solve communication problems, and meet deadlines, alongside a theory course that underpins the social context and history of the subject.This knowledge is taken further in the second year, where more advanced concepts of graphic design are introduced. The third year provides an opportunity for students to develop their own specialism with a range of projects to choose from, including projects set by industry. The third year culminates in a physical or online end-of-year degree show.During the three years of the course, students are encouraged to undertake competition briefs or apply to recognised industry award schemes. The course has an impressive track record of success with the YCN Awards, British Book Design & Publication Awards, the RSA Student Design Awards, Adobe Top Talent Awards, and many others. Depending on the award scheme, these offer opportunities for networking, industry recognition, placements and bursaries.As the course progresses, students will develop a professional portfolio of work through a mixture of studio projects and independent, collaborative, and industry-led briefs.