Fashion Marketing and Management - BA (Hons)

Bath Spa University

- Blend your creativity and interest in fashion with real-world business knowledge to kick-start a future-focused career.  - Gain essential fashion marketing, digital communication, and brand management skills through hands-on projects, live briefs, and expert guidance—building a standout fashion portfolio that showcases your creative vision, strategic thinking, and professional potential. - Stand out with the chance to earn additional accreditation from the Chartered Institute of Marketing and benefit from our close ties with Future Fashion Works and industry partners. This Fashion Marketing and Management course offers a unique opportunity to combine your enthusiasm for fashion with essential business and management skills. Designed to prepare you for a dynamic career in the fashion industry, the course focuses on developing your academic, practical, and creative abilities, equipping you with the tools to thrive in marketing and business roles. Throughout the course, you'll work on hands-on projects that explore brand strategy, digital communication, and global fashion trends. These experiences will enhance your creative thinking and deepen your understanding of the fashion industry and the evolving nature of fashion brands. You'll also build technical expertise using industry-standard tools like Adobe Photoshop and InDesign, enhancing the professional quality of your portfolio. With support from BSU’s strong links to the Future Fashion Works, you'll graduate with the creative and strategic skills needed to succeed in the competitive world of fashion marketing and management.

This is a CIM accredited degree. We’ve also partnered with the Digital Marketing Institute (DMI) to offer Certified Digital Marketing Associate (CDMA) certification. This means that on successful completion of the Digital Marketing Essentials module in your second year, you’ll obtain certification that shows you've learned the fundamental skills of digital marketing and is recognised by the world’s leading employers including Google, Facebook and Twitter.