Event Management - BA (Hons)

Liverpool Hope University

Turn creative ideas into unforgettable experiences with our BA (Hons) Event Management degree. Based in Liverpool, a city known for music, sport, culture and major events, you will learn how festivals, conferences, brand activations, sporting events and community celebrations are designed, promoted and delivered. This creative Event Management degree combines traditional industry skills with newer developments in experience design, digital marketing and audience engagement. You will study event planning, finance, leadership, logistics, risk, sustainability and destination management while developing practical skills in social media, content creation, storytelling, audience analytics and emerging event technology. Practical learning runs throughout the course. You will respond to industry-style briefs, develop creative event concepts and work with other students to plan, promote, deliver and evaluate a live event. Options allow you to explore areas such as festivals, sport and mega-events, immersive experiences, cultural programming, brand experiences and creative entrepreneurship. The course is informed by the QAA Subject Benchmark Statement, ensuring that you develop the academic knowledge, creative confidence and professional event-management skills expected by the industry.